Velvetcase

Velvetcase

Consumer Retail Startup50

For building an online marketplace of 150+ global jewellery designers & for allowing small jewellery designers to build a brand and find customers on its platform.

MADHUMITA PRABHAKAR

Velvetcase.com is an online market place to discover, create, and buy fine designer jewellery. Founded in 2012, the company has over 60,000 designs for customers to choose, from over 150 global designers. Funded by Chennai Angels, Arihant Patni, Ajit Ketkar and several other angel investors, it has integrated interesting technology features on its platform, such as augmented reality (to reduce touch and feel), 3D printing feature (to remove need for inventory), and scalable mass customisation features to enhance last mile sale in a category which is yet to move ahead of the traditional store retail.

A 35-member team, Velvetcase aims to touch sales of US $100 million in three years and aspires to become the Amazon.com equivalent for luxury products, in the next decade. In the founders’ own words, success will be when a designer in Turkey is able to build a global community of a million consumers, who draw inspiration from her design, style, and trends.


Augmented reality has been embedded into the platform to reduce the need for touch and feel of the jewellery 

3D printing has been integrated into the platform to remove the need for inventory

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