Consumer Tech Startup50

For helping some of the world’s largest brands make sense of data and take actions based on that data.


Founders: Lakshmanan (Lux) Narayan and Kumar Krishnasami

Unlike hundreds of other listening, publishing and workflow solutions in the social enterprise, Unmetric’s differentiator lies in its exclusive focus on social media intelligence for brands. Since its founding, more than 200 renowned brands and agencies such as General Motors, Bacardi, Changi Airport, Social@Ogilvy and Group M have used Unmetric to enhance their digital marketing efforts and leverage social data to achieve measurable business objectives.

Backed by Nexus Venture Partners and Jafco Asia, the company has witnessed over 2X customer growth this year and last.

Unmetric Inspire & Predictive: It has publicly available data on the performance of social content. This allows Unmetric to leverage historical data to craft more engaging content. 

Unmetric Sense is a recently launched mobile app which aims to be for competitive intelligence what SurveyMonkey is for consumer intelligence. Once you download the app, it can gather information or data from more than 35,000 brands in one place. 

Automated Reporting & Alerts: Owing to most companies using social media for reporting, it’s enabling them to move from boring PowerPoint reports to something the founders call the “Awesome Reporting Engine” – with a click, an enterprise customer can generate a deck, used for reporting.

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