Consumer Tech Startup50

In Startup50 2017: Parentune was first nominated to the Startup50 2017 Long List by Singapore-based SEGNEL Ventures, spearheaded by Hideki Fujita. This online platform designed for parents made it to the List for serving over 1 million users (mostly parents) with high-quality content on nutrition, health, education, and child psychology and behavior.

Founders: Venugopal Pottu and Nitin Pandey

Building a parenting guide: The company was founded with a vision to build a high-quality, monitored platform for peer-to-peer discussions amongst the parent community. Be it content on pregnancy, managing a new born, toddler, pre-teen or teenage, the community serves as a key go-to resource to over 1 million verified parents. The discussions are on many different topics including wellness, nutrition, child development, parenting tips at various stages of child development.

Building a business model: The company has also built a sound business model by connecting brands to parents in a non-interfering format. For example, its workshops or live chats led by Doctors on important topics, like say nutrition or weight management, are sponsored by brands like Philips Avent, and its mobile app displays ads from advertising networks. Segnel’s Fujita is bullish about the company’s prospects, primarily thanks to the over 3 million monthly sessions by parents across the app and website, and with each user spending over 9 minutes on the website on average.

Brand Partners: The company’s early brand partners include Junior Horlicks, Dettol, Himalaya Baby Care, Philips Avent, Youreka and Franklin Templeton Investments.

Quick Facts:

  • Over 1 million verified parents visit the portal to share and access resources on many different aspects on parenting
  • Recognized for quality workshops on important topics like child nutrition, weight management, pregnancy-related peer-to-peer discussions, among others
  • Nitin, the founder & CEO, has worked in XSEED Schools and Learnmile, both education companies, prior to founding Parentune
  • Kae Capital has also invested in Parentune and (disclosure) one of its Venture Partners, Shubhankar Bhattacharya, was part of the Startup50 2017 Jury.

Prem Sivakumaran is co-founder & CEO of Growth Mechanics, a leadership and entrepreneurship-focused business content company in India. Growth Mechanics publishes The Smart CEO, a publication focused on enabling peer-to-peer knowledge exchange among C-level executives and board members. The platform reaches over 1.2 lakh CXOs across its website, app, print publication & CEO Round Tables, and has featured on the cover India’s leading business leaders/founders from Infosys, Mindtree, Tata Sons, ICICI Bank, Biocon, Yes Bank and several others. In addition of Smart CEO, Growth Mechanics also organises the Startup50 Conference & Awards, an annual event to recognize India’s top 50 startups every year. Startup50 Alumni include Freshdesk, Oyo Rooms, Urban Ladder, Capital Float, Paperboat Beverages, among others. Growth Mechanics’ primary business model revolves around linking CXOs and Brands around engaging content and has worked with India’s leading companies including Mahindra Group, Godrej & Boyce, BASF, Airtel, Tata Docomo, Fiat, IDA Ireland, Yes Bank, Prestige Estates, Frederique Constant, Indian Terrain

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