RAW Pressery

RAW Pressery

Startup50 Consumer Brand

In Startup50 2017: RAW Pressery, which in a very short time has become India’s No. 1 cold-pressed juice company, offers 26 varieties of cold-press juices to customers in India and the Middle East. This Sequoia and Saama Capital-backed company makes it to Startup50 2017 on the back of robust revenue growth, building a category-creating brand and for its ability to put out a healthy juice brand into retail shelves all over India.

Founders: Anuj Rakyan

Preservative Free:RAW Pressery is India’s first preservative-free, cold press juice brand. All RAW Pressery’s products are 100% natural and free of artificial additives such as sugar, preservatives, concentrates, nectars and flavours. According the founder, RAW Pressery’s juice blends are the safest packaged beverages in the market, produced with cold press technology and packaged with high pressure processing. Founded by Anuj Rakyan, the company aims to offer consumers a convenient way of boosting their health on-the-go.The brand has 26 cold pressed juice variants that are available across major retailers, e-commerce firms like Big Basket & Amazon Now, coffee chains, restaurants, hotels, airports and hospitals in 10 cities.

Going global quickly: The company has recently expanded into the Middle East and its products are now available in Dubai, Abu Dhabi, Al Ain, Al Fujairah and Qatar. The company’s investors include Sequoia Capital, SAAMA Capital & DSG Consumer Partners and till date, it has raised over US $7 million in total.

The early days: RAW Pressery was born in June 2013 in Anuj’s kitchen, when he apparently made the first glass of juice using a Norwalk cold press juicer. In Dec 2013, he started home delivering the juices to early customers in Mumbai using the famous Dabawallas. The company first forayed into retail in April 2014, when it signed on Food hall & Godrej Nature’s Basket. In November 2014, Sequoia came on-board as an investor.

Quick Facts:

  • Anuj Rakyan the company’s founder for Head of Sales at Nirav Modi Jewels, a leader in niche jewellery
  • The healthy aspect of RAW Pressery’s products has turned out to be its biggest differentiator. It is arguably the only packaged juice product in retail shelves, with no added sugar or preservatives
  • The company’s presser in Panvel houses a high pressure processing machine that ensures the 21-day shelf life ­­
  • The company has recently launched subscription to its Juices, wherein you’d receive a set of juices at home every Monday, Wednesday & Friday, over 1, 2 or 3 months.

Prem Sivakumaran is co-founder & CEO of Growth Mechanics, a leadership and entrepreneurship-focused business content company in India. Growth Mechanics publishes The Smart CEO, a publication focused on enabling peer-to-peer knowledge exchange among C-level executives and board members. The platform reaches over 1.2 lakh CXOs across its website, app, print publication & CEO Round Tables, and has featured on the cover India’s leading business leaders/founders from Infosys, Mindtree, Tata Sons, ICICI Bank, Biocon, Yes Bank and several others. In addition of Smart CEO, Growth Mechanics also organises the Startup50 Conference & Awards, an annual event to recognize India’s top 50 startups every year. Startup50 Alumni include Freshdesk, Oyo Rooms, Urban Ladder, Capital Float, Paperboat Beverages, among others. Growth Mechanics’ primary business model revolves around linking CXOs and Brands around engaging content and has worked with India’s leading companies including Mahindra Group, Godrej & Boyce, BASF, Airtel, Tata Docomo, Fiat, IDA Ireland, Yes Bank, Prestige Estates, Frederique Constant, Indian Terrain

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