For serving one million customers online with health, wellness and fitness related products

MADHUMITA PRABHAKAR

With one million transacting customers till recently, Healthkart is an online platform which offers a comprehensive range of products, services, engagement tools and expert assistance to fitness enthusiasts across the country. In fact, it also has range of private labels in core nutrition categories, such as sports nutrition, weight loss and wellness.

Funded by Sequoia Capital, Omidyar Network, Kae and Intel Capital, the company claims its differentiator lies in being an end-to-end solutions provider and, it offers a guarantee in terms of authenticity of products in an industry plagued with counterfeit products.

Maheshwari started off Healthkart as an e-commerce platform for health and fitness related products, but now the company has transformed into an ecosystem for health-focused individuals offering services like finding a trainer and selling sports nutrition private label products.

The products include a full range of supplements, vitamins and minerals 

Services include a discovery platform for gyms, fitness classes, and trainers 

Engagement tools include a social network of fitness enthusiasts and fitness tracking mobile apps

Expert Assistance includes an on-demand connectivity platform with India’s best trainers and nutritionists.