In Startup50 2017: Backed by K. Ganesh, Kris Gopalakrishnan and Manipal Group, Grow FIT is a health-tech and wellness firm that operates at the intersection of nutrition science and prevention of lifestyle diseases. Till date the company has served over 300,000 subscribers and created over 200,000 diet charts, customized by profile of the person.

Founders: Ritvik Sharma, Vinay Bhardwaj& Jyotsna Pattabiraman

The modus Operandi

Incorporated in January 2016, Grow Fit helps its customers achieve peak wellness by using a combination of data science, medical science and behavioural insights.  Its app offers a customized nutrition plan and diet chart which is put together using a combination of data, machine learning and AI-based algorithms, in the process delivering a customized plan, as per individual needs.

It not only educates people on how to eat healthy and exercise right, but also formulates foods that help Indians prevent lifestyle disease.   Its e-commerce platform around the app helps in selling nutrition-based food products including atta, idly-dosa mixes and such. The product ideas are based on scientific analysis of the data gathered from its users. Each product goes through a trial run, is further improved and finally launched.

This apart, its chat-based coaching program connects users across the country to experts who offer nutrition advice and customized diet plans related to physical and mental health. On the Grow Fit app, a customer can get a free diet plan or consultation from a nutritionist using the app, get meal plans delivered to their doorstep or workplace or use its healthy snacks and mixes. 

Differentiation and Innovation  

Grow Fit has been built into a comprehensive mobile health solution that goes beyond advice to its actual implementation addressing nutrition, activity, skin/hair and sleep.

Through its data-first and data-only approach, the company has more than 10 patent-pending products that are developed by its in-house R&D team using data from 7422 users.  With a strong focus on results, the company doesn’t stop at transactions but tracks outcomes through its engagement team to ensure that users are able to become meet their health goals.   

Quick facts

US$ 4.5 million: Raised Series A in June 2017 from MEMG (Manipal Education and Medical Group), Infosys Founder – Kris Gopalakrishnan, the SAR Group and the Grover Trust

50: Number of employees

350%: Increase in revenue in the last six months

200 %: Increase in user base

>50%: Repeat rate of customers