Consumer Tech Startup50

In Startup50 2016: For helping e-commerce firms solve their biggest challenge – generating sales – through its cashback business model and helping their e-commerce partners generate over INR 1000 crore in GMV.

Founders: Rohan Bhargava, Swati Bhargava

One of the conveniences of shopping online is the easy comparison of prices between different brands, and even between two sites offering the same products. E-commerce is expected to be a US $100 billion market by 2020, and India, as the experts often repeat will be a value-conscious market. Over 90 per cent of the consumers in India look for coupons and cashback options to supplement their purchase.

Gurgaon-based, started by Rohan and Swati Bhargava, allows online shoppers to search, compare and save/earn on shopping, as much as 60 per cent, in the form of cashbacks. The company has a user base of 1.5 million and has credited over Rs 10 crore as cashback to its users till date. It is expected to credit Rs 25 crore by year end.

How It Works enables online shoppers, on signing up as members, to compare prices and discover products across top shopping websites such as, Ebay, Flipkart and more. It enables its million and a half users to earn cashback or free coupons across the more than 1000 sites listed in their marketplace.

For now, CashKaro’s cashback amount is really competitive, making it the leading cashback player in the country.

Money matters received angel funding of US $750,000 in April 2013. This was followed by US $3.8 million in Series A round led by Kalaari Capital in Nov 2015. In January 2016, Ratan Tata invested an undisclosed sum in this venture.


  • Over Rs 100 crores of business a month
  • Over Rs 35 crores cashback to its users
  • Over 10,000 transactions a day
  • Enabled over Rs 1000 crores GMV till date.
  • Expects to cross Rs 1,000 crores in GMV in the next year alone and credit more than Rs 45 crores as Cashback
  • Over 60 lakh page views per month

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