Prem Sivakumaran is co-founder & CEO of Growth Mechanics, a leadership and entrepreneurship-focused business content company in India. Growth Mechanics publishes The Smart CEO, a publication focused on enabling peer-to-peer knowledge exchange among C-level executives and board members. The platform reaches over 1.2 lakh CXOs across its website, app, print publication & CEO Round Tables, and has featured on the cover India’s leading business leaders/founders from Infosys, Mindtree, Tata Sons, ICICI Bank, Biocon, Yes Bank and several others. In addition of Smart CEO, Growth Mechanics also organises the Startup50 Conference & Awards, an annual event to recognize India’s top 50 startups every year. Startup50 Alumni include Freshdesk, Oyo Rooms, Urban Ladder, Capital Float, Paperboat Beverages, among others. Growth Mechanics’ primary business model revolves around linking CXOs and Brands around engaging content and has worked with India’s leading companies including Mahindra Group, Godrej & Boyce, BASF, Airtel, Tata Docomo, Fiat, IDA Ireland, Yes Bank, Prestige Estates, Frederique Constant, Indian Terrain
Prem Sivakumaran Featured in #Editors Note
Mar 01, 2012
Over the last one month, somehow, I got pulled into several discussions on the micro aspects of entrepreneurship in India. I discussed the topic of ‘delighting customers’ with two promising FMCG (fast moving consumer goods) entrepreneurs
Prem Sivakumaran Featured in #Big Ideas
An entrepreneurship school with a difference
Mar 01, 2012
Madhu Viswanathan, Professor at University of Illinois, Urbana-Champaign, U.S. has been working on an ambitious project – that of educating a large number of low-income micro-entrepreneurs who cannot read or write
Prem Sivakumaran Featured in #Startup School
Mar 01, 2012
Sridhar Vembu, founder and CEO, Zoho Corp, one of the world’s leading providers of online business and productivity applications, discusses the topic of building global visibility for your product
Prem Sivakumaran Featured in #Special Features
Can you Make a venture Exit-ready?
Mar 01, 2012
Nexus Venture Partners, a leading Indian venture capital firm, has exited five companies through strategic acquisitions in the past 18 months. The Smart CEO caught up with various partners of the venture firm to understand their thought process and suggest
Prem Sivakumaran Featured in #Cover Story
The story of a serial entrepreneur
Feb 01, 2012
The drive to go through the hardship of starting up multiple times is one key reason why Krishnan Ganesh, founder and CEO of TutorVista, is a four-time entrepreneur. He shares with us experiences from his entrepreneurial journey
Prem Sivakumaran Featured in #Fictional Case Study
How can ‘Fiction Chocolataire’ scale-up?
Jan 01, 2012
The Smart CEO’s fictional case study is a section dedicated to discussing operational and strategic plans that are to be adopted by a fictional company as it scales up. In this edition, we analyse growth strategies for a retail
Prem Sivakumaran Featured in #Editors Note
Jan 01, 2012
In 2010, IBM conducted a Global CEO Study. One of the key learnings from that study was that CEOs felt under-equipped to manage the complexity of operating in an environment that was (and as is) fairly volatile. Prior to
Prem Sivakumaran Featured in #Growth Enterprise
Infibeam’s double-edged strategy
Jan 01, 2012
Can Vishal Mehta win the Indian e-commerce game by empowering other brands and entrepreneurs
Prem Sivakumaran Featured in #Cover Story
How you can own a slice of India’s next billion-dollar startup?
Dec 01, 2011
An inside peek into Mumbai Angels, one of India’s first angel investing clubs, and several reasons why angel investing can be exciting and rewarding
Prem Sivakumaran Featured in #Cover Story
Sep 01, 2011
Ad filmmaker Prahlad Kakkar insists that he’s not an entrepreneur. He claims, instead, that his life and businesses revolve around pursuing his hobbies. Thanks to this approach, today, besides being an ad filmmaker, he’s a restaurateur, cigar brand
