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Articles categorized as "Fictional Case Study"

How do you scale up your -star hotel business?

Dec 01, 2013

How do you scale up your  -star hotel business?

Dushyant Singh, Associate Director, PricewaterhouseCoopers Private Limited, suggests focus on Tier-2 cities, rather than the major metros, and an asset-light mode of operation

How to setup a restaurant loyalty services company?

Sep 01, 2012

How to setup a restaurant loyalty services company?

Nikhil Bhandare, a principal at Booz & Company, management consultancy firm, believes that developing a clear value proposition for both restaurateurs and customers will help such a company gain foothold

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How to set up a Home repairs Services company?

Aug 01, 2012

Krishnan Ganesh, a serial entrepreneur, takes prospective entrepreneurs through the modus operandi of setting up this business

LEARNING TO GROW

Jun 01, 2012

In a highly fragmented market, we find out what are the necessary steps a preschool player must take to ensure a national footprint

Spreading smiles

Apr 01, 2012

Spreading smiles

How can a chain of dental clinics grow strongly as a reputed brand and sustain its service? In this fictional case study, we determine its growth strategy

Going national: the goal of a local supermarket

Mar 01, 2012

Going national: the goal of a local supermarket

In this fictional case study, we discuss the important factors that a local supermarket chain must consider in order to achieve growth and make an impact at the national level

A KPO’s Growth Strategy

Feb 01, 2012

A KPO’s Growth Strategy

We analyse the growth strategy for a marketing services KPO in the fictional case study section, which is dedicated to discussing operational and strategic plans adopted by a fictional company as it scales up

How can ‘Fiction Chocolataire’ scale-up?

Jan 01, 2012

How can ‘Fiction Chocolataire’ scale-up?

The Smart CEO’s fictional case study is a section dedicated to discussing operational and strategic plans that are to be adopted by a fictional company as it scales up. In this edition, we analyse growth strategies for a retail

The Scale Factor

Dec 01, 2011

The Scale Factor

The Smart CEO’s fictional case study presents the operational challenges, dilemmas and problems faced by leaders in corporate India and offers opinions from experts on the same. The current scenario is based on how a vocational training company from