Articles categorized as "Startup School"
Startup school on designing your firm’s communication strategy
Feb 01, 2015
In conversation with Mindtree’s Rostow Ravanan and Vivek Rana, CEO of The Practice, on the art and science of opening up a startup’ s communication channels across various stakeholders
Communication Strategies Mindtree PRactice Startup Marketing
How to set up a socially responsible company?
Feb 01, 2014
Mindtree Foundation’s leader, Abraham Moses says that the first step in this direction is for the top management to exhibit such qualities; more specifically, to internalise CSR and use the company’s area of expertise to give back to
A to-do list for year one
Dec 01, 2013
In conversation with Jeff Hoffman, the American serial entrepreneur, mentor and advisory board member at the Kauffman Foundation, on strategies to be adopted by entrepreneurs in the first year of a new venture
“Entrepreneurs spend an enormous amount of time chasing wrong clients”
Oct 01, 2012
Sreenivasan Ramakrishnan, founder of one of India’s pioneering analytics firms, Marketics, talks about establishing a process for enterprise sales, a sound delivery model and, a topic he’s extremely passionate about, working with people
“Make a compelling Case for change”
Sep 01, 2012
Dr. S. Ramnarayan, professor at Indian School of Business whose areas of focus include organisational behaviour and change management, shares how entrepreneurs can bring about change in their companies effectively
Tweet me, Like me, Buy me
Aug 01, 2012
Pradeep Chopra, co-founder and CEO of Digital Vidya, shares his views on how companies can leverage social media effectively
An appetite for more
Apr 01, 2012
Having come out trumps with its online restaurant listings, Zomato.com has now forayed into the e-commerce space by selling tickets for restaurant-based New Year events. The InfoEdge-funded company is all set to grow further, while keeping
The zoho way
Mar 01, 2012
Sridhar Vembu, founder and CEO, Zoho Corp, one of the world’s leading providers of online business and productivity applications, discusses the topic of building global visibility for your product
“Entrepreneurs must understand that not all attrition is bad”
Feb 01, 2012
Raman Roy, chairman and managing director of Quatrro Global Services, shares his insights on managing people within an organisation
Establishing a new business unit
Jan 01, 2012
J.Murugavel, founder and chief executive officer of Consim Info, takes a budding entrepreneur through the process of establishing a new business unit and the different factors one has to consider before scaling up
