Madhumita Prabhakar Featured in #Internet #Marketing, Branding and Advertising #Strategy #Technology - Products #Ad Tech #Entrepreneurship

Where Data meets Marketing

Feb 01, 2015

Today, marketing, be it online or offline, is all about driving better ROIs. This simply means that the role of insights drawn from analytics is crucial, irrespective of the medium on which…  

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Madhumita Prabhakar Featured in #Entrepreneurship #Hospitality #Starting Up

Putting the experience in travel

Dec 01, 2014

Seedfund-backed V Resorts aggregates private properties in emerging tourist destinations and offers an experience-based opportunity for working professionals to plan quick getaways from the metros. Currently based in New Delhi, it plans to enter Mumbai by March 2015

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Madhumita Prabhakar Featured in #Internet #Entrepreneurship #Healthcare and Pharma #Special Features

Where every drop matters

Dec 01, 2014

Backed by the likes of Harvard Angels and Google’s Rajan Anandan, Karthik Naralasetty’s Socialblood aims to be a global one-stop platform for blood donation. In his own words, he wants to bring innovation into this space and

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Madhumita Prabhakar Featured in #Brand Owner Summit #Industries #Marketing, Branding and Advertising

An investor perspective on branding

Dec 01, 2014

Day two of the Brand Owners’ Summit saw five notable industry experts and investors’ speak about the role of branding from an investor perspective, especially in terms of valuations

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Madhumita Prabhakar Featured in #Brand Owner Summit #Industries #Marketing, Branding and Advertising

Taking the road less cycled

Dec 01, 2014

Rajesh Mani, Head-Marketing, TI Cycles shares a three-legged strategy that the company adopted, to bring more consumers back on the pedal. His goal? To sell cycling instead of selling cycles

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Madhumita Prabhakar Featured in #Brand Owner Summit #Industries #Marketing, Branding and Advertising

Looking outward

Dec 01, 2014

Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view

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