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Articles categorized as "Ad Tech"

Where Data meets Marketing

Feb 01, 2015

Where Data meets Marketing

Today, marketing, be it online or offline, is all about driving better ROIs. This simply means that the role of insights drawn from analytics is crucial, irrespective of the medium on which…  

Big Data Data Analytics Frrole Media Buying out of home advertising Proof of Performance Rajan Anandan Twitter

The product catalyst

Jun 01, 2014

InTech50, an event property launched by industry think-tank iSPIRT and Terrene Global Leadership Network, is helping IT product startups solve one of its biggest challenges, that of clinching global customers