In Startup50 2016: For being a key player in India’s emerging B2B e-commerce segment. The company is currently on a run rate of RS. 150 crore, thanks to serving over 150,000 SME customers.

Founders: Swati Gupta, Rahul Gupta

New Delhi-based Industrybuying, a business e-commerce platform, has a wide product assortment in more than 45 categories, largest supply chain network and more than 5,000 registered sellers 80,000 registered businesses including SMEs and large corporate. The company received from Trifecta Capital as a debt fund of $1.8 million in January 2016; US $9 million Series B fund from Kalaari Capital, with participation from SAIF Partners and BEENEXT in September 2015; and US $2 million in Series A from SAIF partners in February 2015.

Metrics

With employee strength of 500, the company grew from 40 enterprises and 25000 SME customers in May 2015 to 150 enterprise and 80000 SME customers.

Registered sellers grew from 1000 last year to 5000 this year.

From 20 product categories, 500 brands and 1.5 lakhs products, today it has 45 product categories, 3500 brands and over 1.5 million products

The company is experiencing a 20-25 per cent growth per month, with current run rate of about Rs.150 crore.

Strengths

ProcMan: This cloud based solution helps centralise product procurement for enterprise customers.

Pay Later: The pay later option for businesses brings the convenience of credit on cart.

EMI Feature: With the introduction of this feature that allows customers to procure the product and pay in instalments, there was an increment in online transaction upto 20 per cent.