Articles categorized as "Cover Story"
Where ther e’s traction, Money will follow
May 01, 2014
Deepinder Goyal, founder and CEO, Zomato, shares a great working relationship with investor Sanjeev Bikhchandani of Info Edge for one simple reason: Bikhchandani is more entrepreneur, less investor. And the two of them understand the key fundamental of running a
Disrupt, Create, Empower Godrej Chotukool’s three-pronged approach to build new markets
Mar 01, 2014
Navroze Godrej and Team Chotukool take us into a deep dive to help us understand eight fundamental questions they explored in crafting a path-breaking strategy for Godrej Chotukool
Mittu Chandilya Featured in
20 Questions with Mittu Chandilya
Feb 01, 2014
The AirAsia India boss discusses his interview experience with Tony Fernandes, his firm-and-fair management style and why it is crucial to be a serial innovator to win in the aviation business
Where ownership and management are different
Dec 01, 2013
Dr. Ranjan Pai, Managing Director, Manipal Education and Medical Group, has led the professionalisation of the Group by consciously empowering his senior managers, seeding several new ideas and laying the platform to raise private equity capital for growth. Operating in
Opting to be a strong specialist
Nov 11, 2013
He is dealing with one of the most powerful brands in the country, a brand that is born out of holy matrimony! Murugavel Janakiraman, founder of Matrimony.com takes us through the company’s multi-pronged brand architecture
Balancing continuity and change
Nov 11, 2013
Hanif and Suhail Sattar, co-founders of Hasbro Clothing (the parent company behind apparel brands like Basics, Genesis and ProBase), haven’t changed their core values and beliefs since they launched their first retail store in 1992. However, when it
Everlasting appeal
Nov 10, 2013
Think Rajini, think flash. But a closer look at his professional and personal choices illustrate how substance has trumped style. Rajinikanth fans turned authors, P.C. Balasubramanian and Ram N. Ramakrishnan, show brands what they can learn from the actor
Predictable = boring
Nov 10, 2013
Tushar Vyas from GroupM believes that the convergence of mobile, digital and traditional media is impacting brands and the way they communicate with their customers. Irrespective of the medium, brands can win if they’re interesting
Drive conversations, not just clicks
Nov 10, 2013
Social media marketing opens up a two-way communication channel for brands to understand what their consumers want, for real
Ignore even unconventional wisdom. Create your own.
Nov 10, 2013
Murthy busts all branding myths and shares 12 mantras that he believes brands should follow to emerge as leaders in their respective markets
