Channels
Showing Results for “m

Subscribe to Our Newsletter

Get The Smart CEO newsletter in your Inbox.
22

Articles categorized as "Industries"

Brand building through performance

Dec 01, 2014

Brand building through performance

P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparency

Advertising Branding Equitas Holdings Marketing Startup Marketing

Looking outward

Dec 01, 2014

Looking outward

Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view

Advertising Branding Marketing Propaganda India Startup Marketing

How grass roots India is engaging India Inc

Nov 10, 2014

How grass roots India is engaging India Inc

Richard Bandell, CEO of Grass Roots Group, wants Indian companies to move from the hierarchical structure, and encourage employees at all levels to identify innovative ways to achieve business results. While its current revenue share from India is 5 per

Grass Roots Group Grass Roots India Hiring Human Resources India Inc Recruitment Startup Hiring

Impacting a social change, from portugal to india

Nov 10, 2014

Impacting a social change, from portugal to india

Every month, we share stories about how successful startups have been built, how entrepreneurs have given life to their ideas, and what aspiring entrepreneurs can learn from it. This time, for a…  

PressPlay Robin Hood Army Social Impact Startup Zomato

A hacker’s trail

Nov 01, 2014

A hacker’s trail

At HackerRank, skill is supreme. The technical recruitment platform currently sees participation from close to a million programmers and has on board 12,000 customers across industries. It has been doubling its revenue since the fourth quarter of 2013 and

Battery Ventures HackerRank Hackers Hacking Khosla Ventures Programming

Betting on the need for cross-selling online

Nov 01, 2014

Betting on the need for cross-selling online

Saurabh Nangia, founder of Nexus Ventures-backed TargetingMantra, wants to bet on the e-commerce wave and offer personalization, up-selling and cross-selling tech tools to portals. A key trick up his sleeve: past experience as a software engineer

Ecommerce Nexus Venture Partners sales engine sales readiness TargetingMantra

A product-first approach

Nov 01, 2014

A product-first approach

Kalaari Capital-backed Mettl adopted a product first strategy to reach 450 enterprise clients. Its next focus: fixing the sales and marketing engine to penetrate even further, across geographies

Kalaari Capital Mettl sales engine

Working the sales machine

Nov 01, 2014

Working the sales machine

Accel Partners-backed MindTickle has re-positioned itself as a sales readiness platform and partnered with Salesforce.com, to deliver skills training to sales teams across companies

Accel Partners MindTickle sales engine Sales readiness platform

The road between tinder and matrimony.com

Nov 01, 2014

The road between tinder and matrimony.com

TrulyMadly, a modern matchmaking startup, founded by Sachin Bhatia and Rahul Kumar of MakeMyTrip, and Hitesh Dhingra of Letsbuy.com, aims to do what traditional matrimony sites haven’t done in the last 15 years – understand and address the compatibility

Advertising Branding Dating Letsbuy.com MakeMyTrip Marketing Sachin Bhatia Startup Marketing TrulyMadly

Not just a chef

Nov 01, 2014

Not just a chef

For Vicky Ratnani, the celebrity chef, it’s not just about cooking. It’s a combination of thinking, developing, articulating and presenting

Food Sector Food Technology QSR Restaurants Vicky Ratnani