Articles categorized as "Industries"
Brand building through performance
Dec 01, 2014
P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparency
Advertising Branding Equitas Holdings Marketing Startup Marketing
Looking outward
Dec 01, 2014
Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view
Advertising Branding Marketing Propaganda India Startup Marketing
How grass roots India is engaging India Inc
Nov 10, 2014
Richard Bandell, CEO of Grass Roots Group, wants Indian companies to move from the hierarchical structure, and encourage employees at all levels to identify innovative ways to achieve business results. While its current revenue share from India is 5 per
Grass Roots Group Grass Roots India Hiring Human Resources India Inc Recruitment Startup Hiring
Impacting a social change, from portugal to india
Nov 10, 2014
Every month, we share stories about how successful startups have been built, how entrepreneurs have given life to their ideas, and what aspiring entrepreneurs can learn from it. This time, for a…  
PressPlay Robin Hood Army Social Impact Startup Zomato
A hacker’s trail
Nov 01, 2014
At HackerRank, skill is supreme. The technical recruitment platform currently sees participation from close to a million programmers and has on board 12,000 customers across industries. It has been doubling its revenue since the fourth quarter of 2013 and
Battery Ventures HackerRank Hackers Hacking Khosla Ventures Programming
Betting on the need for cross-selling online
Nov 01, 2014
Saurabh Nangia, founder of Nexus Ventures-backed TargetingMantra, wants to bet on the e-commerce wave and offer personalization, up-selling and cross-selling tech tools to portals. A key trick up his sleeve: past experience as a software engineer
Ecommerce Nexus Venture Partners sales engine sales readiness TargetingMantra
A product-first approach
Nov 01, 2014
Kalaari Capital-backed Mettl adopted a product first strategy to reach 450 enterprise clients. Its next focus: fixing the sales and marketing engine to penetrate even further, across geographies
Kalaari Capital Mettl sales engine
Working the sales machine
Nov 01, 2014
Accel Partners-backed MindTickle has re-positioned itself as a sales readiness platform and partnered with Salesforce.com, to deliver skills training to sales teams across companies
Accel Partners MindTickle sales engine Sales readiness platform
The road between tinder and matrimony.com
Nov 01, 2014
TrulyMadly, a modern matchmaking startup, founded by Sachin Bhatia and Rahul Kumar of MakeMyTrip, and Hitesh Dhingra of Letsbuy.com, aims to do what traditional matrimony sites haven’t done in the last 15 years – understand and address the compatibility
Advertising Branding Dating Letsbuy.com MakeMyTrip Marketing Sachin Bhatia Startup Marketing TrulyMadly
Not just a chef
Nov 01, 2014
For Vicky Ratnani, the celebrity chef, it’s not just about cooking. It’s a combination of thinking, developing, articulating and presenting
Food Sector Food Technology QSR Restaurants Vicky Ratnani