Brand building to attract talent

Dec 01, 2014

E. Balaji, president, TVS Logistics, explains to the audience at Brand Owners’ Summit, a few strategies to build a brand to attract talent

Advertising Branding Marketing Startup Marketing TVS Logistics

To go long; think customer, think change and think values

Dec 01, 2014

Iconic brands are who they are for three clear reasons; they value their customers, they are first to adapt and they live by their values

Advertising Branding Marketing Media Publishing Startup Marketing The Hindu

Advantage kareena

Dec 01, 2014

C K Kumaravel, founder and CEO of Natural beauty Salon, talks about the value of using brand ambassadors efficiently

Advertising Branding CK Kumaravel Marketing Naturals Beauty Salon Startup Marketing

Brand building through performance

Dec 01, 2014

P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparency

Advertising Branding Equitas Holdings Marketing Startup Marketing

Looking outward

Dec 01, 2014

Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view

Advertising Branding Marketing Propaganda India Startup Marketing

How grass roots India is engaging India Inc

Nov 10, 2014

Richard Bandell, CEO of Grass Roots Group, wants Indian companies to move from the hierarchical structure, and encourage employees at all levels to identify innovative ways to achieve business results. While its current revenue share from India is 5 per

Grass Roots Group Grass Roots India Hiring Human Resources India Inc Recruitment Startup Hiring

Impacting a social change, from portugal to india

Nov 10, 2014

Every month, we share stories about how successful startups have been built, how entrepreneurs have given life to their ideas, and what aspiring entrepreneurs can learn from it. This time, for a…  

PressPlay Robin Hood Army Social Impact Startup Zomato

A hacker’s trail

Nov 01, 2014

At HackerRank, skill is supreme. The technical recruitment platform currently sees participation from close to a million programmers and has on board 12,000 customers across industries. It has been doubling its revenue since the fourth quarter of 2013 and

Battery Ventures HackerRank Hackers Hacking Khosla Ventures Programming

Betting on the need for cross-selling online

Nov 01, 2014

Saurabh Nangia, founder of Nexus Ventures-backed TargetingMantra, wants to bet on the e-commerce wave and offer personalization, up-selling and cross-selling tech tools to portals. A key trick up his sleeve: past experience as a software engineer

Ecommerce Nexus Venture Partners sales engine sales readiness TargetingMantra

A product-first approach

Nov 01, 2014

Kalaari Capital-backed Mettl adopted a product first strategy to reach 450 enterprise clients. Its next focus: fixing the sales and marketing engine to penetrate even further, across geographies

Kalaari Capital Mettl sales engine