The innovator’s advantage

Dec 01, 2014

Innovation has become Trivitron’s key differentiator as it forges global relationships to put India on the medical technology map

GSK Velu Healthcare Metropolis Pharmaceuticals Trivitron Group of Companies

The freshdesk story decoded

Dec 01, 2014

Through a deep dive into the Freshdesk backstory, Girish Mathrubootham, founder and CEO of the cloud-based customer support software venture, explains to us the defining moments of what is now one of India’s fastest growing startups

Accel Partners Cloud software CRM Freshdesk Girish Mathrubootham Google Capital Tiger Global Management Zoho Corp.

Have the bean counters taken over marketing?

Dec 01, 2014

“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaigns” These are all buzzwords doing the rounds within the marketing ecosystem today. A cursory glance at the resumes…  

Communication Strategy Sales and marketing Startup Marketing Stayzilla

Impacting a social change, from portugal to india

Nov 10, 2014

Every month, we share stories about how successful startups have been built, how entrepreneurs have given life to their ideas, and what aspiring entrepreneurs can learn from it. This time, for a…  

PressPlay Robin Hood Army Social Impact Startup Zomato

A hacker’s trail

Nov 01, 2014

At HackerRank, skill is supreme. The technical recruitment platform currently sees participation from close to a million programmers and has on board 12,000 customers across industries. It has been doubling its revenue since the fourth quarter of 2013 and

Battery Ventures HackerRank Hackers Hacking Khosla Ventures Programming

Betting on the need for cross-selling online

Nov 01, 2014

Saurabh Nangia, founder of Nexus Ventures-backed TargetingMantra, wants to bet on the e-commerce wave and offer personalization, up-selling and cross-selling tech tools to portals. A key trick up his sleeve: past experience as a software engineer

Ecommerce Nexus Venture Partners sales engine sales readiness TargetingMantra

A product-first approach

Nov 01, 2014

Kalaari Capital-backed Mettl adopted a product first strategy to reach 450 enterprise clients. Its next focus: fixing the sales and marketing engine to penetrate even further, across geographies

Kalaari Capital Mettl sales engine

Working the sales machine

Nov 01, 2014

Accel Partners-backed MindTickle has re-positioned itself as a sales readiness platform and partnered with Salesforce.com, to deliver skills training to sales teams across companies

Accel Partners MindTickle sales engine Sales readiness platform

Building scale in the water technology space

Nov 01, 2014

The Wabag Group, now headquarted in Chennai, was recently recognized by TiECON Chennai as a Billion Dollar Baby. In this interview with us, Rajiv Mittal explains to us the company’s future growth strategies in the water technology space

Billion Dollar Baby TiECON Wabag Group water technology water treatment

A sizable impact

Nov 01, 2014

By tending to the needs of the underserved, Equitas Holdings, aims to become a top-tier financial services company for the underbanked and wants to become a respected institution by being fair and transparent

affordable housing Cholamandalam Investment and Finance Equitas Holdings Microfinance