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Have the bean counters taken over marketing?
Dec 01, 2014
“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaigns” These are all buzzwords doing the rounds within the marketing ecosystem today. A cursory glance at the resumes…
Communication Strategy Sales and marketing Startup Marketing StayzillaTeam SmartCEO Featured in #Strategy #Human Resources #Special Features
How grass roots India is engaging India Inc
Nov 10, 2014
Richard Bandell, CEO of Grass Roots Group, wants Indian companies to move from the hierarchical structure, and encourage employees at all levels to identify innovative ways to achieve business results. While its current revenue share from India is 5 per
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Impacting a social change, from portugal to india
Nov 10, 2014
Every month, we share stories about how successful startups have been built, how entrepreneurs have given life to their ideas, and what aspiring entrepreneurs can learn from it. This time, for a…
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Nov 01, 2014
At HackerRank, skill is supreme. The technical recruitment platform currently sees participation from close to a million programmers and has on board 12,000 customers across industries. It has been doubling its revenue since the fourth quarter of 2013 and
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Betting on the need for cross-selling online
Nov 01, 2014
Saurabh Nangia, founder of Nexus Ventures-backed TargetingMantra, wants to bet on the e-commerce wave and offer personalization, up-selling and cross-selling tech tools to portals. A key trick up his sleeve: past experience as a software engineer
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Nov 01, 2014
Kalaari Capital-backed Mettl adopted a product first strategy to reach 450 enterprise clients. Its next focus: fixing the sales and marketing engine to penetrate even further, across geographies
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Nov 01, 2014
Accel Partners-backed MindTickle has re-positioned itself as a sales readiness platform and partnered with Salesforce.com, to deliver skills training to sales teams across companies
Accel Partners MindTickle sales engine Sales readiness platformTeam SmartCEO Featured in #Internet #Marketing, Branding and Advertising #Strategy #Technology - Products #Special Features
The road between tinder and matrimony.com
Nov 01, 2014
TrulyMadly, a modern matchmaking startup, founded by Sachin Bhatia and Rahul Kumar of MakeMyTrip, and Hitesh Dhingra of Letsbuy.com, aims to do what traditional matrimony sites haven’t done in the last 15 years – understand and address the compatibility
Advertising Branding Dating Letsbuy.com MakeMyTrip Marketing Sachin Bhatia Startup Marketing TrulyMadly