Team SmartCEO Featured in #Cover Story
Nov 10, 2013
Mayur Abhaya, CEO, Lifecell, India’s leading stem cell banking solutions company, believes awareness and affordability are crucial elements of his brand building mix
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
Just a few months away from commencing operations in India, Mittu Chandilya, CEO of AirAsia India, shares with us the low-cost airline’s plan for the Indian market
Team SmartCEO Featured in #Cover Story
Brand Character Brand Performance Brand Values
Nov 10, 2013
The three triggers for getting startup branding right
Team SmartCEO Featured in #Brand Strategy
Nov 10, 2013
MADHUMITA PRABHAKAR How would it be if every third time you unlocked your phone, you won a reward from a clothing brand or in just a click of a button you could…
Team SmartCEO Featured in #Cover Story
Oct 10, 2013
Despite operating in the niche market of selling imported bicycles, Firefox Bikes looks to own this space by ramping up its product range and reaching out to prospective buyers, young and old alike
Team SmartCEO Featured in #Editors Note
Oct 10, 2013
I recently listened to a talk by Dr. Bala Balachandran, professor emeritus of Kellogg School of Management and founder of Chennai-based Great Lakes Institute of Management. He was talking about competitive…
Team SmartCEO Featured in #Cover Story
Spotlight on 10 companies featured in the past
Oct 10, 2013
Apart from taking us through how their businesses have grown, 10 entrepreneurs share with us some key lessons they learnt during their expansion phase When I was young, my father often used to tell me that it is important to
Team SmartCEO Featured in #Cover Story
Oct 10, 2013
Capillary Technologies’ cloud based retail CRM solution breaks barriers as it finds a market globally
Team SmartCEO Featured in #Back Page
Oct 10, 2013
A great movie coupled with a great, momentum-building campaign results in non-accidental box office success
