Articles categorized as "Brand Strategy"
The Art of Data-Centric Branding
Feb 01, 2014
Three companies, that offer services in the area of social media, mobile and analytics tools talk to us about how they help their clients identify their target audience, develop targeted strategies…
Driving better Marketing ROIs
Nov 10, 2013
MADHUMITA PRABHAKAR How would it be if every third time you unlocked your phone, you won a reward from a clothing brand or in just a click of a button you could…
At the heart of branding
May 01, 2013
Lulu Raghavan, country head of Landor Associates India, talks about how every CEO needs to understand that the brand is at the core of every company’s DNA
A flavour of india
Jul 01, 2012
Sven Hoffmeyer, general manager of Park Hyatt Hyderabad, shares with us his experiences at Park Hyatt and what it means to be a part of the hospitality industry in India
The discount folly
Apr 01, 2012
Most big retailers are offering heavy discounts on a regular basis that ends up diluting a brand. Manufacturers and retailers must instead rely on a longer term strategy of offering personalised discounts and building customer loyalty
Think right, the new think big
Sep 01, 2011
Bigger is not always better for startups that are often cash-strapped for brand promotions. Choosing the right medium that will deliver the message to the right people could make all the difference
Rebranding Mantra
Jan 01, 2010
What does a company retain and what does it lose while opting for a rebranding exercise
Marketing Remix!
Dec 01, 2009
Consumer enterprises are cramming to capture a share of one of the fastest growing markets in the world. In order to be successful, they have to localize, regionalize and customize their marketing mix to influence a very diverse Indian population
