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Prem Sivakumaran is co-founder & CEO of Growth Mechanics, a leadership and entrepreneurship-focused business content company in India. Growth Mechanics publishes The Smart CEO, a publication focused on enabling peer-to-peer knowledge exchange among C-level executives and board members. The platform reaches over 1.2 lakh CXOs across its website, app, print publication & CEO Round Tables, and has featured on the cover India’s leading business leaders/founders from Infosys, Mindtree, Tata Sons, ICICI Bank, Biocon, Yes Bank and several others. In addition of Smart CEO, Growth Mechanics also organises the Startup50 Conference & Awards, an annual event to recognize India’s top 50 startups every year. Startup50 Alumni include Freshdesk, Oyo Rooms, Urban Ladder, Capital Float, Paperboat Beverages, among others. Growth Mechanics’ primary business model revolves around linking CXOs and Brands around engaging content and has worked with India’s leading companies including Mahindra Group, Godrej & Boyce, BASF, Airtel, Tata Docomo, Fiat, IDA Ireland, Yes Bank, Prestige Estates, Frederique Constant, Indian Terrain

Articles by Prem Sivakumaran

Prem Sivakumaran Featured in #Editors Note

With the benefit of hindsight

Mar 07, 2017

With the benefit of hindsight

At The Smart CEO, we’ve interviewed senior leaders from Snapdeal several times since their founding. The first time we interviewed Kunal Bahl, the brand ‘Snapdeal’ wasn’t even born. He used…  

Prem Sivakumaran Featured in #Editors Note #Fintech 35

This Suffix Called ‘Tech’

Jan 19, 2017

Recently, I had a very interesting conversation with a veteran banker and former CEO of a bank, on India’s startup ecosystem. The topic of conversation was the ‘tech’ suffix – foodtech, mediatech…  

Prem Sivakumaran Featured in #Editors Note

Is Entrepreneurship Hard?

Oct 25, 2016

I am writing this note one day after the 2nd edition of The Smart CEO-Startup50 Conference & Awards, which turned out to be a wonderful event with over 200 founders of…  

Prem Sivakumaran Featured in #Editors Note #Editors‌ Note

This Idea Called Impact

Sep 13, 2016

I first got a glimpse of Roopa Kudva’s professional journey when we did a cover story with N. Vaghul, the former chairman of ICICI Bank, in early 2012. The bank was…  

Prem Sivakumaran Featured in #Editors Note

Our vision for ‘Brand Startup50'

Jul 25, 2016

When we initially conceptualized The Smart CEO-Startup50 Awards in January 2015, we designed it carefully, keeping in mind our need to differentiate ourselves from the numerous award properties run by other…  

Prem Sivakumaran Featured in #Cover Story

How Dr. Velumani led thyrocare’s big-bang entry into the stock market

Jun 20, 2016

How Dr. Velumani led thyrocare’s big-bang entry into the stock market

Dr. Velumani helps us see what it takes to build a successful business in India; stamina and frugality. Clearly, investors loved these traits of Thyrocare and as a result, the IPO was…  

Prem Sivakumaran Featured in #Uncategorized #Editors‌ Note

What Is India’s Manufacturing Dna?

May 20, 2016

I listened to Prime Minister Narendra Modi’s speech on Day 1 of the week-long Make in India event held between February 13th and 18th, 2016. Of course, like he always…  

Prem Sivakumaran Featured in #Hidden Gems – Discovering India’s best mid-market companies

The Watertec Story

May 19, 2016

The Watertec Story

Watertec (India) Pvt. Limited, the Coimbatore-based bath fittings and accessories major touched a turnover close to Rs. 200 crore in FY 2015-16. Recently, the company diversified into the CPVC / UPVC…  

Prem Sivakumaran Featured in #Editors‌ Note

Our foray into Content Marketing

May 19, 2016

As we roll out the May edition of The Smart CEO, I’d like to share some exciting news about our new endeavor; a foray into offering content marketing solutions for clients…  

Prem Sivakumaran Featured in #Cover Story

Playing 20 Questions with Mittu Chandilya

May 18, 2016

Playing 20 Questions with Mittu Chandilya

The AirAsia India boss discusses his interview experience with Tony Fernandes, his firm-and-fair management style and why it is crucial to be a serial innovator to win in the aviation…