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Meera Srikant has been working with publishers and publications since 1993, writing and editing articles, features and stories across topics. She also blogs and writes poems, novels and short stories during leisure. Writing for The Smart CEO since 2010, she is also a classical dancer.

Articles by Meera Srikant

Meera Srikant Featured in #Brand Owner Summit #Industries #Marketing, Branding and Advertising

Tuning in

Dec 01, 2014

Tuning in

You flip a channel, and you hear snatches of a song, an RJ spinning his spiel, or just the familiar tune of an ad jingle. But something makes you stop. For FM radio service providers, knowing what makes you stop

Advertising Branding Marketing Radio City Startup Marketing

Meera Srikant Featured in #Cover Story

A bifocal strategy

Nov 01, 2012

A bifocal strategy

While growth is imperative for Aravind Eye Care Hospitals, it has never lost sight on reaching eye care to a greater number of people in need, especially in rural India

Meera Srikant Featured in #Cover Story

Automating commodity trading

Nov 01, 2012

Automating commodity trading

Eka Software, which makes software for the commodity trading market, has made a mark by bringing in smart products for a volatile sector

Meera Srikant Featured in #Internet #Starting Up

Prepaid with a twist

Jul 01, 2012

Prepaid with a twist

Zaggle, a startup founded by eYantra’s Phani Raj, is bringing in an interesting angle to prepaid gifting cards

Meera Srikant Featured in #Starting Up

A solution for public hygiene

Jul 01, 2012

A solution for public hygiene

Rajeev Kher’s startup company, Saraplast, is focused on delivering products that solve the public hygiene problem in India

Meera Srikant Featured in #Hospitality #Starting Up

Tweet-a-wrap

Jul 01, 2012

Tweet-a-wrap

The love for Kolkata street food pushed two engineering-management professionals to start Pune-based Faaso’s. Backed by Sequoia Capital, it plans to have a total of 70 outlets in Pune and Mumbai by end of this year

Meera Srikant Featured in #Brand Strategy

A flavour of india

Jul 01, 2012

A flavour of india

Sven Hoffmeyer, general manager of Park Hyatt Hyderabad, shares with us his experiences at Park Hyatt and what it means to be a part of the hospitality industry in India

Meera Srikant Featured in #Special Features

A STOCK EXCHANGE FOR NGOs

May 25, 2012

A STOCK EXCHANGE FOR NGOs

Dhaval Udani of GiveIndia, that helps raise funds for various NGOs, transitioned from being a volunteer at the organisation to becoming its chief executive officer. His primary focus is to establish stability by putting together a team of performers, who

Meera Srikant Featured in #Starting Up

A MISSED CALL AWAY

May 25, 2012

A MISSED CALL AWAY

Zipdial has a business model woven around the missed call concept, so popular among the cost-conscious Indian telecom customers

Meera Srikant Featured in #Starting Up

BRINGING BACK THE FAMILY PHYSICIAN

May 01, 2012

BRINGING BACK THE FAMILY PHYSICIAN

By creating a chain of primary care clinics, NationWide Primary Healthcare aims to reintroduce the family doctor to every Indian household and build the family medicine career vertical for Indian medical graduates through its training programmes and employment opportunities