Have the bean counters taken over marketing?

Dec 01, 2014

“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaigns” These are all buzzwords doing the rounds within the marketing ecosystem today. A cursory glance at the resumes…  

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Catch-22 for start-up brand building

Dec 01, 2014

In the initial days of starting a venture, an entrepreneur is faced with multiple dilemmas – budget needed for brand building, brand positioning, identifying the target customer, to name a few. The panel discussion on Day 1 of the Smart CEO

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“Float like a butterfly, sting like a bee”

Nov 01, 2014

What marketers can learn from Muhammad Ali’s famous quote on his fighting style

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