The importance of being consistent

Dec 01, 2014

Brand building in a B2B context is not just about making noise but also about delivering beyond promises, providing solution to a customer problem, and establishing one’s identity as a reliable player

Advertising Branding Marketing Rane Group Startup Marketing

Rane group’s harish lakshman discusses why his business is becoming truly global

Oct 01, 2014

Harish Lakshman is Director at Rane Holdings, the 55-year-old Group that specializes in the auto components space. In this feature, Harish talks about why going global is critical for the Rane Group, its future growth plans, and also

auto components Automobile Industry harish lakshman Rane Group