Brand building through performance

Dec 01, 2014

P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparency

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Looking outward

Dec 01, 2014

Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view

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The road between tinder and matrimony.com

Nov 01, 2014

TrulyMadly, a modern matchmaking startup, founded by Sachin Bhatia and Rahul Kumar of MakeMyTrip, and Hitesh Dhingra of Letsbuy.com, aims to do what traditional matrimony sites haven’t done in the last 15 years – understand and address the compatibility

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Quikr’s cmo, vineet seghal, gives us a peek into the marketing mix of a startup

Oct 01, 2014

MADHUMITA PRABHAKAR Vineet Seghal, the newly appointed chief marketing officer of Quikr, the online classifieds startup, believes in seeing an opportunity in every limitation. Here’s why. Having worked for over 18…  

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