In Startup50 2016: For clocking a turnover of Rs. 47 crore in FY2016, and for cracking the code to build an FMCG brand in the health foods segment

Founders: I.S.A.K.Nazar (In Pic), I.Syed Sajan

The product mix

Incorporated in April 2012, Southern Health Food Private Ltd is the manufacturer of Health food products in the brand name, Manna. The company’s product mix includes health mix, ragi malt, badam milk powder, soya products and infant food. This HACCP, ISO, ISI certified company has a manufacturing facility in Ponneri with a grinding capacity of 350 tonnes and a packing capacity of 600 tonnes.  It works with over 650 distributors across India and has a strong export market in the entire Middle East – UAE, Qatar, Oman, Saudi and such. Manna also has a presence in Singapore, Malaysia, Australia and the U.S. where there is a strong Indian population.

The company currently has over 450 employees and has clocked a turnover of Rs. 47.56 crore in FY2016 up from Rs. 34.37 crore in FY2014.

New moves

The company has introduced new categories under Manna Health Mix, which include ethnic Indian products such as all varieties of millets and natural health products. It has five variants of baby food products. And, its products are natural, ready-to-cook and free from preservatives and additives.

Quick Facts:

• Health food products in the brand name ‘Manna’
• Product mix includes health mix, ragi malt, badam milk powder and infant food.
• HACCP, ISO, ISI certified company