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November, 2013

‘Unclutter’ marketing

Nov 10, 2013

The boom in entrepreneurship ecosystems in several parts of the world poses a unique problem to marketers. The problem really is as a company, how do you break through the clutter?  Buying your way out of it, through expensive paid…  

Brand Character Brand Performance Brand Values

Nov 10, 2013

The three triggers for getting startup branding right

All set to take off

Nov 10, 2013

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Just a few months away from commencing operations in India, Mittu Chandilya, CEO of AirAsia India, shares with us the low-cost airline’s plan for the Indian market

Balancing continuity and change

Nov 11, 2013

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Hanif and Suhail Sattar, co-founders of Hasbro Clothing (the parent company behind apparel brands like Basics, Genesis and ProBase), haven’t changed their core values and beliefs since they launched their first retail store in 1992. However, when it comes to defining operational strategies and goals, these fashion entrepreneurs are on the move, changing every single day

The concept seller

Nov 10, 2013

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Mayur Abhaya, CEO, Lifecell, India’s leading stem cell banking solutions company, believes awareness and affordability are crucial elements of his brand building mix

Opting to be a strong specialist

Nov 11, 2013

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He is dealing with one of the most powerful brands in the country, a brand that is born out of holy matrimony! Murugavel Janakiraman, founder of Matrimony.com takes us through the company’s multi-pronged brand architecture

CLARITY ON BRAND OWNERSHIP

Nov 10, 2013

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Ma Foi’s K. Pandia Rajan, insists that you should park your brand in the right place, away from your business

Naturally inclined to grow

Nov 10, 2013

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A truly successful business is one that provides a relevant solution on a large scale. That’s just what C.K. Kumaravel intends to do by taking his beauty and wellness brand pan-India

Expected Vs. Unstated

Nov 10, 2013

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Raju Venkatraman’s tryst with businesses in the B2B and B2C segments have given him a unique understanding of how customers differ in their expectations

Piggybacking on performance

Nov 10, 2013

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For Shriram Group, building its brand was never a priority, says G S Sundarajan, group director. What was important to the company was to consistently produce results and in doing so, build goodwill for itself

Ignore even unconventional wisdom. Create your own.

Nov 10, 2013

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Murthy busts all branding myths and shares 12 mantras that he believes brands should follow to emerge as leaders in their respective markets

Drive conversations, not just clicks

Nov 10, 2013

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Social media marketing opens up a two-way communication channel for brands to understand what their consumers want, for real

Predictable = boring

Nov 10, 2013

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Tushar Vyas from GroupM believes that the convergence of mobile, digital and traditional media is impacting brands and the way they communicate with their customers. Irrespective of the medium, brands can win if they’re interesting.

Everlasting appeal

Nov 10, 2013

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Think Rajini, think flash. But a closer look at his professional and personal choices illustrate how substance has trumped style. Rajinikanth fans turned authors, P.C. Balasubramanian and Ram N. Ramakrishnan, show brands what they can learn from the actor’s life and legacy

Book a plumber online

Nov 10, 2013

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Getting an electrician, plumber or carpenter can be a hassle to any homeowner. But Jack on Block has addressed this demand for service technicians by putting them on its rolls and providing a constant stream of income coupled with benefits

Moving india’s young

Nov 10, 2013

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While Indians have always been preoccupied with academic achievements, the same cannot be said about the emphasis on sporting achievement in schools across the country. EduSports aims to change physical education as we know it by getting children to enjoy movement and play

Dress up for adventure

Nov 10, 2013

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Woodland aims to increase awareness on adventure footwear and Harkirat Singh, its managing director, urges more companies to enter this segment to promote it in India

Management lessons from a filmmaker

Nov 10, 2013

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In this interview, Mani Ratnam, takes us through some of his experiences that can give entrepreneurs a different perspective on managing teams, handling disputes and dealing with success

Driving better Marketing ROIs

Nov 10, 2013

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MADHUMITA PRABHAKAR

How would it be if every third time you unlocked your phone, you won a reward from a clothing brand or in just a click of a button you could place an ad in a relevant newspaper anywhere…