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November, 2009

Think Unique!

Dec 01, 2009

At The Smart CEO, every time we work on a story brief or a new idea for an article, the first question that always pops up is, ‘how are we going to make this story unique and different?’

The Power of Sun!

Dec 01, 2009

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A peek into the workings of Azure Power, a solar power startup, that has taken the innovative approach of delivering solar energy as a service to commercial and government customers.

Rustic Offshoring

Dec 01, 2009

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Desicrew, one of India’s first rural BPOs, combines passion for social change and merits of a ‘for profit’ business approach to take India’s flagship IT-services industry to rural areas.

No Child’s play this!

Dec 01, 2009

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Two Harvard MBA Alumni, Sridevi Raghavan and Raghavan Jawahar, have started India’s first onsite daycare facility. They spoke to The Smart CEO on how they implemented their idea.

MentorSquare,an online consultant

Dec 01, 2009

An online platform that connects experienced mentors with entrepreneurs, helping them through the exciting journey of being an entrepreneur

Are you ready to start an unconventional business?

Dec 01, 2009

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Do you have an idea that is unique and unconventional? Go on, take that plunge and implement it. But make sure to fill those gaps in the operational model, develop a clear vision for your business, and work on scaling it up to serve a large number of customers.

Bean there, done that

Dec 01, 2009

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Having emerged as market leaders, Café Coffee Day seems poised to beat international competition in the near future

The Indian 'fast food’

Dec 01, 2009

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Mumbai’s Dabbawalas enjoy a cult status with management schools world-over for their 99.9% efficiency and punctuality in delivering homemade lunch, consistently for over a 100 years. A sneak peek at what makes the uniquely Indian logistics of this business click.

No kidding!

Dec 01, 2009

In a highly unstructured segment of preschools, Eurokids’ success can be attributed to its emphasis on age specific learning content that adheres to international standards.

Where must your money be?

Dec 01, 2009

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Identify a financial plan that works best for you

Do public-private partnerships hold the key for the next phase of the India growth story?

Dec 01, 2009

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India 1.0(1991 – 2007) was all about relief from license raj and liberalisation. The Indian economy thrived on business model innovation, growth in the services sector and local demand that rode the tide. We at The Smart CEO, believe that the India 2.0(next decade) story is going to be very different. There are many challenges India needs to overcome in several sectors, including infrastructure, healthcare and education.

Marketing Remix!

Dec 01, 2009

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Consumer enterprises are cramming to capture a share of one of the fastest growing markets in the world. In order to be successful, they have to localize, regionalize and customize their marketing mix to influence a very diverse Indian population.

1 Brand, 2 Decades, Infinite equity

Dec 01, 2009

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November 15th will mark the completion of 20 years for India’s greatest-ever sporting icon at the highest level in international cricket. To join in the celebrations of this mammoth achievement, The Smart CEO presents its view on brand Sachin and takes a trip down memory lane to discuss how it all started and what it means today.

A Medical Getaway

Dec 01, 2009

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A look at how India is tapping into the lucrative industry of medical tourism

Down Recession Lane

Dec 01, 2009

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Lessons learnt from some of the world’s worst phases of economic recession in the last three decades.