March, 2011
Perception vs. Reality
Apr 01, 2011
It is amazing what a good brand name can do to your business. But there is nothing cosmetic about a brand’s perception. Infact, in reality it is all the cause and effect of how the brand has delivered to its customers and other stakeholders.
The People Man
Apr 01, 2011
Infosys’ Mohandas Pai is a man on a mission. His biggest challenge today: meeting the aspirations of 1,30,000 Infoscions
Where luxury comes at a likeable price
Apr 01, 2011
In the luxury category of health spas, The Four Fountains Spa offers treatments that are surprisingly affordable without compromising on ambience or methodology used
Battling Unemployability
Apr 01, 2011
Though there is a large workforce out there in the country, finding the right fit between an individual and a job is a great challenge. Aspiring Minds tries to bridge this gap with its employability tool, AMCAT
Fitness First
Apr 01, 2011
Prashant Talwalkar believes in seeing beyond the numbers, to understand the psyche of Indian people to create opportunities for his brand. It is this approach that has seen his family’s gym business expand to over 80 holistic fitness centres across 42 cities in the country
Past the learning curve
Apr 01, 2011
Indian Terrain’s approach to creating a successful brand entity has been experimental – some experiments have been mistakes, best not repeated, while some others have driven home the brand’s advantage over competition. With its twin focus on quality and price, Indian Terrain has delivered style to the Indian middle-class. Today, with a strong brand to rely on, Indian Terrain Fashions Limited is targeting net sales of Rs. 150 crore in fiscal 2012
Roping in the right business partners
Apr 01, 2011
Inspite of starting up in the year 1997, Organic India waited to get its supply chain ready before it entered the market in 2006. Today, with a fairly established brand, it is ready to expand in its own unique way: through customers who want to become its business partners
Method in Madness
Apr 01, 2011
Shaadi.com’s Anupam Mittal is an eternal optimist with a management style that is as methodical as it is casual. Here’s a look at a typical day in his life
The business of doing good
Apr 01, 2011
When one is in a career that benefits society is it unfair to expect that they would have no personal ambition? Does the reporter in the movie No one killed Jessica merely serve society or does she serve herself too?
I Love Going to Work!
Apr 01, 2011
Getting employees to say just that is becoming a top priority for many organisations. And a ‘fun at work’ initiative provides a great means to engage employees, increase accountability and enhance productivity
Reward result, recognise effort
Apr 01, 2011
High pressure and high intensity are all part of the job definition when one is in sales. So what value can HR bring to the sales function in an organisation?
BUDGET AND YOUR MONEY
Apr 01, 2011
In light of the recently concluded budget season, we see how certain inclusions or exclusions affect your personal finances
Deriving benefits from ESOPs
Apr 01, 2011
A three-part ESOP series aims to walk you through the gamut of concepts and ideas that have evolved through business cycles and the rationale for such evolution
“Access to emerging markets and innovation are becoming important drivers for globalisation strategies”
Apr 01, 2011
Interview with Pari Natarajan, co-founder and CEO of Zinnov Management Consulting
