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January, 2010

Mission Rural India

Feb 01, 2010

Mahendra Singh Dhoni, the now celebrated captain of the Indian cricket team has repeatedly said: “We have the talent. We just need to get on the field and do our job”. Isn’t that what it’s all about?

Roping in Rural Development

Feb 01, 2010

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Rural Outsourced Production Enterprises has created the means for rural artisans to reach out to a global audience.

Cooling the hinterland

Feb 01, 2010

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Come summer, Godrej & Boyce’s Chotukool refrigerator will keep India’s villagers cool

In conversation with Pradeep Kashyap

Feb 01, 2010

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Kashyap is the founder and CEO of MART, one of India’s leading rural consulting firms. He co-created Project Shakti for Hindustan Lever, and is widely recognized as the father of rural marketing in India. The Smart CEO caught up with Kashyap to get a first hand understanding of Rural India.

Building Rural Inclusive Enterprises

Feb 01, 2010

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The vision is to take rural India on a rapid development path. For Rural Technology Business Incubator, the goal is clear. And it is using its technology and research to clear the way for entrepreneurs with similar goals and vision

Move Over Here Comes Rural India

Feb 01, 2010

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Will the next decade belong to rural India? That is the question that begs to be asked. Through this edition, we outline how a collective effort from all stakeholders; government, private sector, entrepreneurs and the ‘aam junta’, is imperative to create a rural business revolution.

“Present”ing Ideas!

Feb 01, 2010

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www.myntra.com, an online store, provides gifting options with innovative and quirky designs that are personalized to your taste!

The commerce of convenience

Feb 01, 2010

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Suvidhaa Infoserve introduces s-commerce to India’s common man

Updater Services - facilitating success

Feb 01, 2010

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From a soft services provider, Updater Services has grown to be an integrated facilities management service provider in India

Hirani, Amin and career choices

Feb 01, 2010

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It’s all well to choose to be different, but it takes a lot to stay different.

Eight money tips for 2010

Feb 01, 2010

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The close of 2009 was sombre; with the financial turmoil came the feeling of being enveloped in insecurity, which led to a lot of stringent measures, both in corporate and personal finance.

Crowdsourcing, a source of brand strength

Feb 01, 2010

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Through consumer engagement, do brands endear themselves to their target audience?

What lies below the line?

Feb 01, 2010

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Analysing the evolution of one of marketing’s most interesting tools, Brand Activation.

Leaders speak on what is in store for their sector and company in 2010

Feb 01, 2010

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Outlook for 2010 from Shoppers Stop, Godrej Sara Lee and Fourrts (India) Laboratories

Niche getaways

Feb 01, 2010

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With the advent of three innovative tourism start-ups, your travel plans could veer from the usual

Readying next-rung leaders of Information Technology

Feb 01, 2010

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The growth of the Indian economy has been along predictable lines. Though impressive on several counts, it is yet to become a force to reckon with. Only innovation and lateral thinking will enable the country to become a super power. One of the keys is to create a broader base of globally recognised companies. NASSCOM has launched an initiative to not only identify 50 small and medium business with niche focus and a promising future, but is also helping some of them move up the ladder to become the next rung of leaders in IT and related segments.