January, 2010
Mission Rural India
Feb 01, 2010
Mahendra Singh Dhoni, the now celebrated captain of the Indian cricket team has repeatedly said: “We have the talent. We just need to get on the field and do our job”. Isn’t that what it’s all about?
Roping in Rural Development
Feb 01, 2010
Rural Outsourced Production Enterprises has created the means for rural artisans to reach out to a global audience.
Cooling the hinterland
Feb 01, 2010
Come summer, Godrej & Boyce’s Chotukool refrigerator will keep India’s villagers cool
In conversation with Pradeep Kashyap
Feb 01, 2010
Kashyap is the founder and CEO of MART, one of India’s leading rural consulting firms. He co-created Project Shakti for Hindustan Lever, and is widely recognized as the father of rural marketing in India. The Smart CEO caught up with Kashyap to get a first hand understanding of Rural India.
Building Rural Inclusive Enterprises
Feb 01, 2010
The vision is to take rural India on a rapid development path. For Rural Technology Business Incubator, the goal is clear. And it is using its technology and research to clear the way for entrepreneurs with similar goals and vision
Move Over Here Comes Rural India
Feb 01, 2010
Will the next decade belong to rural India? That is the question that begs to be asked. Through this edition, we outline how a collective effort from all stakeholders; government, private sector, entrepreneurs and the ‘aam junta’, is imperative to create a rural business revolution.
“Present”ing Ideas!
Feb 01, 2010
www.myntra.com, an online store, provides gifting options with innovative and quirky designs that are personalized to your taste!
The commerce of convenience
Feb 01, 2010
Suvidhaa Infoserve introduces s-commerce to India’s common man
Updater Services - facilitating success
Feb 01, 2010
From a soft services provider, Updater Services has grown to be an integrated facilities management service provider in India
Hirani, Amin and career choices
Feb 01, 2010
It’s all well to choose to be different, but it takes a lot to stay different.
Eight money tips for 2010
Feb 01, 2010
The close of 2009 was sombre; with the financial turmoil came the feeling of being enveloped in insecurity, which led to a lot of stringent measures, both in corporate and personal finance.
Crowdsourcing, a source of brand strength
Feb 01, 2010
Through consumer engagement, do brands endear themselves to their target audience?
What lies below the line?
Feb 01, 2010
Analysing the evolution of one of marketing’s most interesting tools, Brand Activation.
Leaders speak on what is in store for their sector and company in 2010
Feb 01, 2010
Outlook for 2010 from Shoppers Stop, Godrej Sara Lee and Fourrts (India) Laboratories
Niche getaways
Feb 01, 2010
With the advent of three innovative tourism start-ups, your travel plans could veer from the usual
Readying next-rung leaders of Information Technology
Feb 01, 2010
The growth of the Indian economy has been along predictable lines. Though impressive on several counts, it is yet to become a force to reckon with. Only innovation and lateral thinking will enable the country to become a super power. One of the keys is to create a broader base of globally recognised companies. NASSCOM has launched an initiative to not only identify 50 small and medium business with niche focus and a promising future, but is also helping some of them move up the ladder to become the next rung of leaders in IT and related segments.
