February, 2012
The Micro Effect
Mar 01, 2012
Over the last one month, somehow, I got pulled into several discussions on the micro aspects of entrepreneurship in India. I discussed the topic of ‘delighting customers’ with two promising FMCG (fast moving consumer goods) entrepreneurs.
The Biocon Story
Mar 01, 2012
With a three-year revenue CAGR of 19 per cent driven by the growing demand from emerging markets, the biopharmaceuticals player, Biocon, has come a long way since its inception in 1978. It has seen business model rejigs, entry into global markets and an initial public offering. Its leader, Kiran Mazumdar-Shaw, aims to make the Rs. 2,800 crore company a global force to reckon with. She talks to us about her vision for the company and what it takes to build a global business
The marketing partner
Mar 01, 2012
The latest function that companies have begun outsourcing is marketing. And outsourced marketing solutions provider, CMO Axis, is cashing in on this trend especially with regards to smaller businesses
For the love of books
Mar 01, 2012
Kwench Library Solutions offers its 250 corporate clients a great employee engagement initiative through its online library platform. It has also recently launched an employee purchase platform – Myperks.in and hopes to expand both its efforts to more geographies in the coming year
Speak up, rural india
Mar 01, 2012
For a democracy to function effectively, a two-way conversation between the people and the government is important. Gram Vaani provides a platform to enable this interaction
Creating the right ‘EKO’ system
Mar 01, 2012
Operating on the fundamental principle of giving everyone a bank account through a mobile-based platform, Eko India Financial Services is all set to expand its reach by a five-fold increase in the number of outlets over the next one year
Goli on a roll
Mar 01, 2012
Indian fast food, though popular, has been long questioned about its hygiene. Goli Vada Pav overcomes this challenge by working on quality and standardisation while retaining the local taste of this popular street food
Getting the right metrics
Mar 01, 2012
Funded by the Kotak Mahindra Group, Matrix Business Services is a verification services company that is planning to grow its business by targeting new verticals and servicing select smaller companies
Crafting value for artisans
Mar 01, 2012
Industree Crafts helps with the livelihood of many rural artisans by driving value for their products through its retail brand, Mother Earth. As it continues to scale up and reach out to more artisan groups, it hopes to generate a turnover of Rs. 100 crore in the next three years
The zoho way
Mar 01, 2012
Sridhar Vembu, founder and CEO, Zoho Corp, one of the world’s leading providers of online business and productivity applications, discusses the topic of building global visibility for your product
Going national: the goal of a local supermarket
Mar 01, 2012
In this fictional case study, we discuss the important factors that a local supermarket chain must consider in order to achieve growth and make an impact at the national level
An entrepreneurship school with a difference
Mar 01, 2012
Madhu Viswanathan, Professor at University of Illinois, Urbana-Champaign, U.S. has been working on an ambitious project – that of educating a large number of low-income micro-entrepreneurs who cannot read or write
Global brands on india’s platter
Mar 01, 2012
With Booster Juice and Kiwi Kiss as its flagship brands, the founder of Brand Calculus, Fazle A. Naqvi shares his experience of running a QSR business and fostering a work culture that empowers his employees
Owning a piece Of history
Mar 01, 2012
V R Ferose, managing director of SAP Labs India, talks to us about his hobby – collecting rare autographed books
Can you Make a venture Exit-ready?
Mar 01, 2012
Nexus Venture Partners, a leading Indian venture capital firm, has exited five companies through strategic acquisitions in the past 18 months. The Smart CEO caught up with various partners of the venture firm to understand their thought process and suggest a guideline to exit businesses
