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February, 2012

The Micro Effect

Mar 01, 2012

Over the last one month, somehow, I got pulled into several discussions on the micro aspects of entrepreneurship in India. I discussed the topic of ‘delighting customers’ with two promising FMCG (fast moving consumer goods) entrepreneurs.

The Biocon Story

Mar 01, 2012

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With a three-year revenue CAGR of 19 per cent driven by the growing demand from emerging markets, the biopharmaceuticals player, Biocon, has come a long way since its inception in 1978. It has seen business model rejigs, entry into global markets and an initial public offering. Its leader, Kiran Mazumdar-Shaw, aims to make the Rs. 2,800 crore company a global force to reckon with. She talks to us about her vision for the company and what it takes to build a global business

The marketing partner

Mar 01, 2012

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The latest function that companies have begun outsourcing is marketing. And outsourced marketing solutions provider, CMO Axis, is cashing in on this trend especially with regards to smaller businesses

For the love of books

Mar 01, 2012

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Kwench Library Solutions offers its 250 corporate clients a great employee engagement initiative through its online library platform. It has also recently launched an employee purchase platform – Myperks.in and hopes to expand both its efforts to more geographies in the coming year

Speak up, rural india

Mar 01, 2012

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For a democracy to function effectively, a two-way conversation between the people and the government is important. Gram Vaani provides a platform to enable this interaction

Creating the right ‘EKO’ system

Mar 01, 2012

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Operating on the fundamental principle of giving everyone a bank account through a mobile-based platform, Eko India Financial Services is all set to expand its reach by a five-fold increase in the number of outlets over the next one year

Goli on a roll

Mar 01, 2012

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Indian fast food, though popular, has been long questioned about its hygiene. Goli Vada Pav overcomes this challenge by working on quality and standardisation while retaining the local taste of this popular street food

Getting the right metrics

Mar 01, 2012

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Funded by the Kotak Mahindra Group, Matrix Business Services is a verification services company that is planning to grow its business by targeting new verticals and servicing select smaller companies

Crafting value for artisans

Mar 01, 2012

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Industree Crafts helps with the livelihood of many rural artisans by driving value for their products through its retail brand, Mother Earth. As it continues to scale up and reach out to more artisan groups, it hopes to generate a turnover of Rs. 100 crore in the next three years

The zoho way

Mar 01, 2012

Sridhar Vembu, founder and CEO, Zoho Corp, one of the world’s leading providers of online business and productivity applications, discusses the topic of building global visibility for your product

Going national: the goal of a local supermarket

Mar 01, 2012

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In this fictional case study, we discuss the important factors that a local supermarket chain must consider in order to achieve growth and make an impact at the national level

An entrepreneurship school with a difference

Mar 01, 2012

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Madhu Viswanathan, Professor at University of Illinois, Urbana-Champaign, U.S. has been working on an ambitious project – that of educating a large number of low-income micro-entrepreneurs who cannot read or write

Global brands on india’s platter

Mar 01, 2012

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With Booster Juice and Kiwi Kiss as its flagship brands, the founder of Brand Calculus, Fazle A. Naqvi shares his experience of running a QSR business and fostering a work culture that empowers his employees

Owning a piece Of history

Mar 01, 2012

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V R Ferose, managing director of SAP Labs India, talks to us about his hobby – collecting rare autographed books

Can you Make a venture Exit-ready?

Mar 01, 2012

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Nexus Venture Partners, a leading Indian venture capital firm, has exited five companies through strategic acquisitions in the past 18 months. The Smart CEO caught up with various partners of the venture firm to understand their thought process and suggest a guideline to exit businesses