Consumer Tech

Consumer Tech

A peek into the private label strategies of zivame and myntra

Jul 01, 2015

A peek into the private label strategies of zivame and myntra

Gone are the days when launching a private label was a pricing game. Today, online retailers are launching their own brands to bridge gaps in the market they have identified. In this story, the heads of Myntra and Zivame share

Consumer Tech

Make a run for it

Jun 01, 2015

Make a run for it

MobieFit’s FirstRun is an app that aims to get people running a 5k in a matter of just weeks; the two-fold principle it functions on is the need for a structured programme and a coach who gets you

Consumer Tech

Furniture, on the move

Jun 01, 2015

Furniture, on the move

Ajith Karimpana, founder, Lightbox-backed Furlenco, is convinced that his business model of renting furniture to expats, employed youth and people with moving jobs, has the potential to scale up tremendously

Consumer Tech

A step in the right direction

Jun 01, 2015

A step in the right direction

LeChal started off with the idea of building a footwear product based on haptic technology for the visually impaired. Overtime, they changed their model. Read on

Consumer Tech

An instant customer

Jun 01, 2015

An instant customer

By improving its technology and mobile platform, the online local services company Sulekha.com aims to touch a U.S. $100 million run rate by 2017 and help about half a million businesses capture customers at a click

Consumer Tech

Loyalty is serious business

Apr 01, 2015

Loyalty is serious business

Customer relationship management and consumer tracking is an industry whose business potential lies vastly untapped, opines Bijaei Jayaraj, founder-CEO, Loylty Rewardz. With plans in place to grow its ‘Max Get More’ loyalty platform and through focused efforts in the