Articles categorized as "Special Features"
From one boss to another
Dec 01, 2011
At the backdrop of the 2011 NASSCOM Product Conclave, S. Prem Kumar caught up with 10 entrepreneurs who want to make a mark on India’s technology products ecosystem. These companies showcased a new product at LaunchPad, an initiative by
Sowing the seeds of future
Dec 01, 2011
As India’s population sees no abatement and the pressure to improve food productivity rises, more entrepreneurs and investors are slowly but surely eyeing the latent potential the agriculture segment promises, as it needs corporate governance and domain expertise
“There is no right time to diversify – sometimes even the worst times can be opportune moments”
Nov 01, 2011
Vinamra Shastri, partner and practice leader, business advisory services, Grant Thornton India, an accountancy and advisory firm speaks about diversification strategies
Eureka Forbes enters security solutions
Nov 01, 2011
Eurovigil was a logical extension of Eureka’s overall vision
Strategic take-off
Nov 01, 2011
For Bird Group, all its verticals are expansions of its main travel business. It was important for it to diversify and look at business synergies amongst all its verticals
Happiness is a product away
Oct 01, 2011
Rajat Tuli, founder-director, Happily Unmarried, shares his trade secrets of selling a laugh through merchandise that is fun, quirky and Indian
Where does the line lie?
Sep 01, 2011
In the future, one can expect below-the-line marketing spends to increase dramatically as direct activation allows brands to measure effectiveness and garner feedback, both of which traditional media is near incapable of providing
The smell of success
Aug 01, 2011
Despite facing tough competition from the unorganised sector, NR Group has managed to keep its flagship brand, Cycle Agarbathies, in the lead with a market share of close to 30 per cent. That is not all; the company has diversified
The new age marketing tool
Aug 01, 2011
Social media marketing (SMM) is the buzzword today. There has been a sea change in how companies look at SMM and the role it plays in the overall marketing strategy. In fact, many are saying that the social media revolution
Rising from ruins: The Neemrana Story
Jun 01, 2011
Experiential hospitality best sums up Neemrana Hotels’ offering as its philosophy is to create informed travelers, not superficial tourists
