Articles categorized as "Special Features"
Mad about marketing
Apr 01, 2013
Philip Kotler talks about how the marketing landscape is evolving and why companies need to adopt marketing 3.0
Atms for the thirsty
Apr 01, 2013
For Piramal Foundation, the inspiration was the money-dispensing ATM. If it can dispense money, why not water, especially in the rural areas where water is a premium commodity
Powering through bangladesh
Apr 01, 2013
Bangladesh-based power generation company, Desh Energy, has clocked a revenue of US $25 million in 2012 and is looking to cash-in on coal-based and renewable energy-based projects in the future
Why india’s retail industry desperately needs analytics
Mar 01, 2013
In this column, Snehamoy Mukherjee explains how using big data analytics can enable better decision-making across a retail company’s operations
Served in style
Mar 01, 2013
Stylus offers serviced office spaces that can be customised according to a client’s budget requirements
10 gaps in Indian education / 10 startups
Mar 01, 2013
The moment we talk about new age education, the terms experiential learning, virtual classrooms and skills training seed in as the need of the hour. However, today, India is still fighting a massive innovation gap, which has encouraged both the
Entrepreneurship 101: what we missed?
Mar 01, 2013
In our January 2013 edition, we published a cover story titled ‘Entrepreneurship 101 – a definitive checklist for decision-makers at startups’ in which we put together a list of 101 aspects that entrepreneurs need to think about as they manage
Developing the asian entrepreneurship ecosystem
Dec 01, 2012
Leaders from four countries – India, Malaysia, Brunei and Pakistan – talk about the entrepreneurship ecosystem in their country and the areas of opportunities going forward. They also share their expectations from the CAAYE summit to be held in Mumbai from
Frugal Marketing - It’s Not Just For Startups!
Dec 01, 2012
Even large organisations can market better with lesser cash resources. It requires a coordinated effort from the team and a willingness to invest time
Breaking the Social media triad
Nov 01, 2012
Facebook, LinkedIn and Twitter form the three behemoths in social media currently in India. But there are other avenues that are slowly gathering followers. Though in many western countries they already have their own die-hard supporters, in India they
