Articles categorized as "Fictional Case Study"
How do you scale up your -star hotel business?
Dec 01, 2013
Dushyant Singh, Associate Director, PricewaterhouseCoopers Private Limited, suggests focus on Tier-2 cities, rather than the major metros, and an asset-light mode of operation
How to setup a restaurant loyalty services company?
Sep 01, 2012
Nikhil Bhandare, a principal at Booz & Company, management consultancy firm, believes that developing a clear value proposition for both restaurateurs and customers will help such a company gain foothold
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How to set up a Home repairs Services company?
Aug 01, 2012
Krishnan Ganesh, a serial entrepreneur, takes prospective entrepreneurs through the modus operandi of setting up this business
LEARNING TO GROW
Jun 01, 2012
In a highly fragmented market, we find out what are the necessary steps a preschool player must take to ensure a national footprint
Spreading smiles
Apr 01, 2012
How can a chain of dental clinics grow strongly as a reputed brand and sustain its service? In this fictional case study, we determine its growth strategy
Going national: the goal of a local supermarket
Mar 01, 2012
In this fictional case study, we discuss the important factors that a local supermarket chain must consider in order to achieve growth and make an impact at the national level
A KPO’s Growth Strategy
Feb 01, 2012
We analyse the growth strategy for a marketing services KPO in the fictional case study section, which is dedicated to discussing operational and strategic plans adopted by a fictional company as it scales up
How can ‘Fiction Chocolataire’ scale-up?
Jan 01, 2012
The Smart CEO’s fictional case study is a section dedicated to discussing operational and strategic plans that are to be adopted by a fictional company as it scales up. In this edition, we analyse growth strategies for a retail
The Scale Factor
Dec 01, 2011
The Smart CEO’s fictional case study presents the operational challenges, dilemmas and problems faced by leaders in corporate India and offers opinions from experts on the same. The current scenario is based on how a vocational training company from
