Articles categorized as "Cover Story"
Knowing your brand mantra
Nov 10, 2013
Branding and sales are two sides of growing a business and need to happen simultaneously, says HR Srinivasan, vice-chairman and managing director, TAKE Solutions
Piggybacking on performance
Nov 10, 2013
For Shriram Group, building its brand was never a priority, says G S Sundarajan, group director. What was important to the company was to consistently produce results and in doing so, build goodwill for itself
Naturally inclined to grow
Nov 10, 2013
A truly successful business is one that provides a relevant solution on a large scale. That’s just what C.K. Kumaravel intends to do by taking his beauty and wellness brand pan-India
Expected Vs. Unstated
Nov 10, 2013
Raju Venkatraman’s tryst with businesses in the B2B and B2C segments have given him a unique understanding of how customers differ in their expectations
CLARITY ON BRAND OWNERSHIP
Nov 10, 2013
Ma Foi’s K. Pandia Rajan, insists that you should park your brand in the right place, away from your business
The concept seller
Nov 10, 2013
Mayur Abhaya, CEO, Lifecell, India’s leading stem cell banking solutions company, believes awareness and affordability are crucial elements of his brand building mix
All set to take off
Nov 10, 2013
Just a few months away from commencing operations in India, Mittu Chandilya, CEO of AirAsia India, shares with us the low-cost airline’s plan for the Indian market
Brand Character Brand Performance Brand Values
Nov 10, 2013
The three triggers for getting startup branding right
Taking the high road
Oct 10, 2013
Despite operating in the niche market of selling imported bicycles, Firefox Bikes looks to own this space by ramping up its product range and reaching out to prospective buyers, young and old alike
Spotlight on 10 companies featured in the past
Oct 10, 2013
Apart from taking us through how their businesses have grown, 10 entrepreneurs share with us some key lessons they learnt during their expansion phase When I was young, my father often used to tell me that it is important to
