Leadership Next

The Snapdeal Pivot

Nov 18, 2014

In January 2013, Snapdeal had a mere US $100,000 in the bank, a small chunk left after it had burned through almost all of the US $57 million it had raised…  

The Snapdeal Pivot

Nov 01, 2014

In January 2013, Snapdeal had a mere US $100,000 in the bank, a small chunk left after it had burned through almost all of the US $57 million it had raised since September 2009. The company was also gearing

Bessemer Venture Partners Blackrock Inc. e-commerce eBay Indo US Venture Partners Kunal Bahl Myriad Nexus Venture Partners Premji Invest Ratan Tata Rohit Bansal Snapdeal Softbank Temasek Tybourne

Transformation by design

Oct 01, 2014

Polaris’ Arun Jain has engineered a unique strategy at the mid-sized financial technology company, incubating a robust products company from within a running services entity. He has put together an A-Team of five CEOs to mastermind two companies

Arun Jain BFSI Financial Technology Global Transaction Banking Global Universal Banking Insurance Intellectual Property Polaris Risk and Treasury Management

Consumer Retail Leadership Next

In coffee, we trust

Sep 01, 2014

Tata Starbucks is the coming together of two iconic brands. 34-year-old Avani Saglani Davda, the company’s CEO, explains to us why her game plan for Starbucks in India is…  

Marketing to early adopters

Aug 01, 2014

Urban Ladder, the online furniture store, has built a trustworthy brand among its early customers, very quickly. A few lessons from Rajiv Srivatsa, one of the founders

What is our version of ‘selling hope’?

Aug 01, 2014

Salil Godika, co-founder, chief strategy & marketing officer, Happiest Minds, says as a marketer, one needs to deeply understand what is it that we’re selling to a client

Build experiences not brands

Aug 01, 2014

Today, a brand can invest heavily in advertising and still mean nothing to a customer. The success of a brand lies in creating a customer connect and enhanced customer experience

Narayana health’s brand building journey

Aug 01, 2014

By embracing technology further, Narayana Health’s leadership team spearheaded by Dr. Devi Shetty and Dr. Ashutosh Raghuvanshi continues to hold accessibility and affordability of healthcare services at the brand’s core

Making good on a promise

Aug 01, 2014

Branding should target a simple outcome, relevant to all the stakeholders, stresses Swaminathan Dandapani, executive chairman, Manipal Hospitals

Adding more dimensions to your brand

Aug 01, 2014

After carefully observing the various talks at Brand Owners’ Summit in Bengaluru, we’ve come to the conclusion that it is impossible to lay down a framework for brand building and say with full confidence that we’ve collated a