Articles categorized as "Column"
Product intelligence
Jun 01, 2015
Going forward, smart devices and smart services will be powered by product intelligence – shortened lifecycle for product innovation, exploring product data to find the hidden value and real-time analytics
HOW COMPANIES CAN TAP OPERATIONAL SYNERGIES POST ACQUISITIONS
Apr 01, 2015
Apart from intangible benefits such as gaining access to global cultures, economies of scale, increase in purchase volume and greater market access are among the many merits of operational synergies post an acquisition. Here are some effective ways to leverage
HOW COMPANIES CAN MANAGE TRANSFORMATIONS EFFECTIVELY
Apr 01, 2015
Four key lessons CEOs must keep in mind when leading organisations through a transformation phase
Have the bean counters taken over marketing?
Dec 01, 2014
“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaigns” These are all buzzwords doing the rounds within the marketing ecosystem today. A cursory glance at the resumes…
Communication Strategy Sales and marketing Startup Marketing Stayzilla
The great indian productivity myth
Nov 01, 2014
Satyashri Mohanty, a certified TOC expert and the founding Director of Vector Consulting Group, believes that the labor productivity argument is not about economies, but about individual organizations.One needs to dive to the organizational level to draw actionable conclusions
Labor Productivity Manufacturing Vector Consulting Group
“Float like a butterfly, sting like a bee”
Nov 01, 2014
What marketers can learn from Muhammad Ali’s famous quote on his fighting style
Communication Strategy Sales and marketing Startup Marketing Stayzilla
The era of elevated behavior
Nov 01, 2014
Today, companies are entering an era of elevated behaviour, where, the ones that succeed will be those that inspire employee behaviours and forge more meaningful connections with all business stakeholders
brand management customer satisfaction Dov Seidman employee management LRN stakeholder management
A spare parts strategy for oems in the automobile sector
Oct 01, 2014
Puneet Kulraj, founding director of Vector Consulting Group and a recognised global expert in Theory of Constraints, shares with us a game plan that automobile OEMs can adopt for their spare parts and after-sales service market
Automobile Industry OEM Service business Vector Consulting
Staying true to ‘corporate character’ means, realising that trust is not transactional
Oct 01, 2014
Corporate character is not determined by how many questions we ask our customers, but by how we question our customers, how we answer them, and how we collaborate with them
brand management customer satisfaction Dov Seidman employee management LRN stakeholder management
Year one, post acquisitions
Oct 01, 2014
Jean Charles Thuard, CEO of Legrand India, the global specialist in electrical and digital building infrastructure, shares with us key post-acquisition strategies the company adopts in the country. He draws from Legrand’s experience of acquiring four companies in
