Articles categorized as "Column"
The Startup CEO Aka The Chief Everything Officer
Apr 04, 2016
The author notes how, when you are a startup CEO, charisma takes a backseat to authentic leadership. He goes on to share some key learnings’ from his stint at AirAsia
Women Can Achieve Anything They Set Their Minds On
Apr 04, 2016
I strongly believe that the world belongs to those who want to make a difference and gender is no barrier. We have enormously talented women in leadership positions in India and many more who are rising to the top. These
E-retailers: are your end-of-reason sales working?
Feb 05, 2016
Today, the overwhelming number of smartphones users in India presents retailers with a unique opportunity to connect and engage with their customers outside of physical stores. However, success will be hard to come by without a strong and effective user
Pay attention to attention
Dec 12, 2015
Researchers from Steelcase, a company that provides workplace solutions, have found that understanding how brains work is crucial to studying workers’ behaviors and the changing nature of work. The author highlights five common scenarios to look out for at work
No place for stress in teams
Dec 12, 2015
The founder of Mapmygenome India, Anu Acharya, talks about the importance of taking steps to prevent stress at workplace. In her company, she encourages physical health and fitness as it leads to better performers
Are you paying attention to the diminishing marginal revenues in paid advertising?
Sep 01, 2015
The first slurp of mushroom soup tastes amazing. The pleasure exponentially decays over each successive slurp as the hunger subsides
The business of billion dollar babies
Sep 01, 2015
The author shares the three key aspects investors look at before funding startups; the right team, potential market opportunity and an investor’s ‘gut-call
How should companies evaluate the success of an acquisition?
Sep 01, 2015
There are four key metrics companies should follow to evaluate post-acquisition success. Of course, the most important aspect is, putting values ahead of valuations, which alone can ensure its long-term success
Delivering affordable healthcare with less magic and more belief
Jun 01, 2015
Through the journey of Hilleman Laboratories, which develops and delivers affordable vaccines to developing countries, the author shares the six key decisions that every startup should make to build a successful venture
Overcoming the pitfalls of diminishing marginal utility in marketing
Jun 01, 2015
The marketing and sales efforts of companies such as Zara, Red Bull and Airbnb prove that companies can receive optimum incremental benefits of revenue for every incremental marketing rupee investment. In other words, they can achieve both objectives of scale
