Articles categorized as "Industries"
Have the bean counters taken over marketing?
Dec 01, 2014
“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaigns” These are all buzzwords doing the rounds within the marketing ecosystem today. A cursory glance at the resumes…
Communication Strategy Sales and marketing Startup Marketing Stayzilla
An investor perspective on branding
Dec 01, 2014
Day two of the Brand Owners’ Summit saw five notable industry experts and investors’ speak about the role of branding from an investor perspective, especially in terms of valuations
Advertising Branding Caratlane.com Marketing Startup Marketing The Chennai Angels Veda Corp Ventureast
The importance of being consistent
Dec 01, 2014
Brand building in a B2B context is not just about making noise but also about delivering beyond promises, providing solution to a customer problem, and establishing one’s identity as a reliable player
Advertising Branding Marketing Rane Group Startup Marketing
Catch-22 for start-up brand building
Dec 01, 2014
In the initial days of starting a venture, an entrepreneur is faced with multiple dilemmas – budget needed for brand building, brand positioning, identifying the target customer, to name a few. The panel discussion on Day 1 of the Smart CEO
Advertising Amelio Childcare Angel Investor Branding ChargeBee iMMi Life Marketing Startup Marketing Stayzilla
Not a patient, but a customer
Dec 01, 2014
Branding gave Motherhood Hospitals more visibility, a platform to scale up revenues and also attract good medical talent. Dr. Mohammed Rehan Sayeed talks about the hospital’s branding strategies
Advertising Branding Healthcare Marketing Motherhood Hospitals Startup Marketing
Tuning in
Dec 01, 2014
You flip a channel, and you hear snatches of a song, an RJ spinning his spiel, or just the familiar tune of an ad jingle. But something makes you stop. For FM radio service providers, knowing what makes you stop
Advertising Branding Marketing Radio City Startup Marketing
Taking the road less cycled
Dec 01, 2014
Rajesh Mani, Head-Marketing, TI Cycles shares a three-legged strategy that the company adopted, to bring more consumers back on the pedal. His goal? To sell cycling instead of selling cycles
Advertising Branding Marketing Startup Marketing TI Cycles
Brand building to attract talent
Dec 01, 2014
E. Balaji, president, TVS Logistics, explains to the audience at Brand Owners’ Summit, a few strategies to build a brand to attract talent
Advertising Branding Marketing Startup Marketing TVS Logistics
To go long; think customer, think change and think values
Dec 01, 2014
Iconic brands are who they are for three clear reasons; they value their customers, they are first to adapt and they live by their values
Advertising Branding Marketing Media Publishing Startup Marketing The Hindu
Advantage kareena
Dec 01, 2014
C K Kumaravel, founder and CEO of Natural beauty Salon, talks about the value of using brand ambassadors efficiently
Advertising Branding CK Kumaravel Marketing Naturals Beauty Salon Startup Marketing