“A lot of pitches from entrepreneurs Are memorable”

Dec 01, 2014

In conversation with Rehan Yar Khan of Orios Venture Partners, a Rs. 300 crore fund focused on backing technology entrepreneurs. In this interview Khan shares with us his experience as an angel investor, his approach to building his portfolio and

Angel Investor Early Stage Investment Olacabs Orios Venture Partners technology startups

The innovator’s advantage

Dec 01, 2014

Innovation has become Trivitron’s key differentiator as it forges global relationships to put India on the medical technology map

GSK Velu Healthcare Metropolis Pharmaceuticals Trivitron Group of Companies

The freshdesk story decoded

Dec 01, 2014

Through a deep dive into the Freshdesk backstory, Girish Mathrubootham, founder and CEO of the cloud-based customer support software venture, explains to us the defining moments of what is now one of India’s fastest growing startups

Accel Partners Cloud software CRM Freshdesk Girish Mathrubootham Google Capital Tiger Global Management Zoho Corp.

Have the bean counters taken over marketing?

Dec 01, 2014

“New Age Marketing”, “Digital Marketing”, “360 degree marketing campaigns”, “measuring ROI on marketing campaigns” These are all buzzwords doing the rounds within the marketing ecosystem today. A cursory glance at the resumes…  

Communication Strategy Sales and marketing Startup Marketing Stayzilla

An investor perspective on branding

Dec 01, 2014

Day two of the Brand Owners’ Summit saw five notable industry experts and investors’ speak about the role of branding from an investor perspective, especially in terms of valuations

Advertising Branding Caratlane.com Marketing Startup Marketing The Chennai Angels Veda Corp Ventureast

The importance of being consistent

Dec 01, 2014

Brand building in a B2B context is not just about making noise but also about delivering beyond promises, providing solution to a customer problem, and establishing one’s identity as a reliable player

Advertising Branding Marketing Rane Group Startup Marketing

Catch-22 for start-up brand building

Dec 01, 2014

In the initial days of starting a venture, an entrepreneur is faced with multiple dilemmas – budget needed for brand building, brand positioning, identifying the target customer, to name a few. The panel discussion on Day 1 of the Smart CEO

Advertising Amelio Childcare Angel Investor Branding ChargeBee iMMi Life Marketing Startup Marketing Stayzilla

Not a patient, but a customer

Dec 01, 2014

Branding gave Motherhood Hospitals more visibility, a platform to scale up revenues and also attract good medical talent. Dr. Mohammed Rehan Sayeed talks about the hospital’s branding strategies

Advertising Branding Healthcare Marketing Motherhood Hospitals Startup Marketing

Tuning in

Dec 01, 2014

You flip a channel, and you hear snatches of a song, an RJ spinning his spiel, or just the familiar tune of an ad jingle. But something makes you stop. For FM radio service providers, knowing what makes you stop

Advertising Branding Marketing Radio City Startup Marketing

Taking the road less cycled

Dec 01, 2014

Rajesh Mani, Head-Marketing, TI Cycles shares a three-legged strategy that the company adopted, to bring more consumers back on the pedal. His goal? To sell cycling instead of selling cycles

Advertising Branding Marketing Startup Marketing TI Cycles