Articles categorized as "Functions"
The new age marketing tool
Aug 01, 2011
Social media marketing (SMM) is the buzzword today. There has been a sea change in how companies look at SMM and the role it plays in the overall marketing strategy. In fact, many are saying that the social media revolution
Harnessing the Value of Rural India
Aug 01, 2011
HarVa believes that in order for rural India to play a larger part in the building of India’s economy, value creation is a must. And its business model aims to give people an alternate choice of income while making
Staying on top
Aug 01, 2011
‘Stay solutions’ specialists HummingBird Suites is eyeing a turnover of Rs. 50 crore this fiscal and its four new services launched in the year are taking it closer to this milestone
VETA, Agile and Adaptable
Aug 01, 2011
Ganesh Ram’s journey with heading Chennai-based VETA, one of Asia’s largest spoken English training academies, has been somewhat serendipitous and one of discovery and joy
The Winning Ways: Notes from the Bhogles on what winners are made of
Jul 01, 2011
Through their book, the Bhogles lay down the premise that the formula for winning is the same in any context
Doing her own thing
Jul 01, 2011
Ishita Swarup challenged gender streotypes to become an entrepreneur at the age of 27. As CEO of her second venture, 99labels, she is required to macro and micro manage, a task she considers the hallmark of a good startup entrepreneur
Turning rice into a brand
Jul 01, 2011
The Rs. 1,250 crore LT Foods is adopting a multi-pronged strategy for growth. From branding its rice products to launching rice-based health snacks, the company is eyeing growth in each of its six subsidiaries
Loans made simple
Jul 01, 2011
Online financial intermediary, Bankbazaar.com plans on using its Series A funding to enhance its technology platform and boost its marketing initiatives
Lending a Hand
Jul 01, 2011
The Startup Centre hopes to successfully incubate technology-based startups and in the process set a trend for more entrepreneurs to tread confidently
Exceeding the brief
Jun 01, 2011
An intrapreneur is an ideal employee – doing not just what his role demands, but providing and implementing ideas that take an organisation to the next level
