Articles categorized as "Marketing, Branding and Advertising"
The marketing partner
Mar 01, 2011
The latest function that companies have begun outsourcing is marketing. And outsourced marketing solutions provider, CMO Axis, is cashing in on this trend especially with regards to smaller businesses
Next big AD thing
Jan 01, 2011
As emerging stars from sports like boxing and badminton gear up to endorse brands, branding experts and talent management professionals analyse their marketability vis-à-vis existing sporting icons in India
‘Differentiation and being relevant to the consumer is critical to build a successful brand’
Dec 01, 2010
In conversation with Ramanujam Sridhar, founder and CEO, brand-comm, a Bangalore-based brand communication consulting firm
Of Dynasties, Shah Rukh Khan, Marriage and Metaphors
Sep 01, 2010
The apt word to describe Santosh Desai’s Mother Pious Lady would be insightful. But, is that good enough reason to pick it up
Connecting online
Sep 01, 2010
In a crowded market, it is important to stand apart. The branding exercise has become critical for every organisation today, and multiple means of branding are required to ensure top of the mind recall. As the Internet achieves higher rates
Touch the right chord
Aug 01, 2010
Over time, the life of an Indian woman has evolved – she now presents a confident picture of being a caregiver while being a career seeker. Communication that targets the new age woman encompasses this change and more
When you’re Happy and you know it
Jun 01, 2010
Bengaluru-based Happy Creative Services is redefining advertising with their vision to do special things and one day be a global force
