Brand building to attract talent

Dec 01, 2014

E. Balaji, president, TVS Logistics, explains to the audience at Brand Owners’ Summit, a few strategies to build a brand to attract talent

Advertising Branding Marketing Startup Marketing TVS Logistics

To go long; think customer, think change and think values

Dec 01, 2014

Iconic brands are who they are for three clear reasons; they value their customers, they are first to adapt and they live by their values

Advertising Branding Marketing Media Publishing Startup Marketing The Hindu

Advantage kareena

Dec 01, 2014

C K Kumaravel, founder and CEO of Natural beauty Salon, talks about the value of using brand ambassadors efficiently

Advertising Branding CK Kumaravel Marketing Naturals Beauty Salon Startup Marketing

Brand building through performance

Dec 01, 2014

P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparency

Advertising Branding Equitas Holdings Marketing Startup Marketing

Looking outward

Dec 01, 2014

Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view

Advertising Branding Marketing Propaganda India Startup Marketing

The road between tinder and matrimony.com

Nov 01, 2014

TrulyMadly, a modern matchmaking startup, founded by Sachin Bhatia and Rahul Kumar of MakeMyTrip, and Hitesh Dhingra of Letsbuy.com, aims to do what traditional matrimony sites haven’t done in the last 15 years – understand and address the compatibility

Advertising Branding Dating Letsbuy.com MakeMyTrip Marketing Sachin Bhatia Startup Marketing TrulyMadly

“Float like a butterfly, sting like a bee”

Nov 01, 2014

What marketers can learn from Muhammad Ali’s famous quote on his fighting style

Communication Strategy Sales and marketing Startup Marketing Stayzilla

Quikr’s cmo, vineet seghal, gives us a peek into the marketing mix of a startup

Oct 01, 2014

MADHUMITA PRABHAKAR Vineet Seghal, the newly appointed chief marketing officer of Quikr, the online classifieds startup, believes in seeing an opportunity in every limitation. Here’s why. Having worked for over 18…  

Advertising Branding CMO Ecommerce listing portal Marketing Quikr Startup Marketing

The dynamics of B2B marketing

Jul 01, 2012

Jessie Paul, managing director and founder of Paul Writer, a B2B marketing services firm, talks about the lesser known aspects of the business-to-business segment

The new age marketing tool

Aug 01, 2011

Social media marketing (SMM) is the buzzword today. There has been a sea change in how companies look at SMM and the role it plays in the overall marketing strategy. In fact, many are saying that the social media revolution