Brand building through performance

Dec 01, 2014

P N Vasudevan, managing director of Equitas Holdings, set some practices in place for the company to reach a global benchmark for fairness and transparency

Advertising Branding Equitas Holdings Marketing Startup Marketing

Looking outward

Dec 01, 2014

Priya Jayaraman, co-founder of Propaganda India believes that companies need to start looking outward, and build brands from a customer’s point of view

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Building multiple startup brands

Jul 01, 2014

Krishnan Ganesh, a serial entrepreneur, believes that brand building opportunities in India are unique. He shares with us his experience from Tutor Vista, Bluestone.com and BigBasket.com