Team SmartCEO Featured in #Editors Note
Nov 10, 2013
The boom in entrepreneurship ecosystems in several parts of the world poses a unique problem to marketers. The problem really is as a company, how do you break through the clutter? Buying…
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
Think Rajini, think flash. But a closer look at his professional and personal choices illustrate how substance has trumped style. Rajinikanth fans turned authors, P.C. Balasubramanian and Ram N. Ramakrishnan, show brands what they can learn from the actor
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
Tushar Vyas from GroupM believes that the convergence of mobile, digital and traditional media is impacting brands and the way they communicate with their customers. Irrespective of the medium, brands can win if they’re interesting
Team SmartCEO Featured in #Cover Story
Drive conversations, not just clicks
Nov 10, 2013
Social media marketing opens up a two-way communication channel for brands to understand what their consumers want, for real
Team SmartCEO Featured in #Cover Story
Ignore even unconventional wisdom. Create your own.
Nov 10, 2013
Murthy busts all branding myths and shares 12 mantras that he believes brands should follow to emerge as leaders in their respective markets
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
Branding and sales are two sides of growing a business and need to happen simultaneously, says HR Srinivasan, vice-chairman and managing director, TAKE Solutions
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
For Shriram Group, building its brand was never a priority, says G S Sundarajan, group director. What was important to the company was to consistently produce results and in doing so, build goodwill for itself
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
A truly successful business is one that provides a relevant solution on a large scale. That’s just what C.K. Kumaravel intends to do by taking his beauty and wellness brand pan-India
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
Raju Venkatraman’s tryst with businesses in the B2B and B2C segments have given him a unique understanding of how customers differ in their expectations
Team SmartCEO Featured in #Cover Story
Nov 10, 2013
Ma Foi’s K. Pandia Rajan, insists that you should park your brand in the right place, away from your business
