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Articles by Team SmartCEO

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How should companies evaluate the success of an acquisition?

Sep 01, 2015

How should companies evaluate the success of an acquisition?

There are four key metrics companies should follow to evaluate post-acquisition success. Of course, the most important aspect is, putting values ahead of valuations, which alone can ensure its long-term success

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September 1, 2015

Sep 01, 2015

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Launching The Startup50 Awards

Jul 01, 2015

Imagine a world where our fellow countrymen in rural India have access to high-quality kindergarten education for their children? What if there was a startup that could prevent blindness through affordable eye screening solutions for all

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July 2015

Jul 01, 2015

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Delivering affordable healthcare with less magic and more belief

Jun 01, 2015

Delivering affordable healthcare with less magic and more belief

Through the journey of Hilleman Laboratories, which develops and delivers affordable vaccines to developing countries, the author shares the six key decisions that every startup should make to build a successful venture

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Overcoming the pitfalls of diminishing marginal utility in marketing

Jun 01, 2015

Overcoming the pitfalls of diminishing marginal utility in marketing

The marketing and sales efforts of companies such as Zara, Red Bull and Airbnb prove that companies can receive optimum incremental benefits of revenue for every incremental marketing rupee investment. In other words, they can achieve both objectives of scale

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Product intelligence

Jun 01, 2015

Product intelligence

Going forward, smart devices and smart services will be powered by product intelligence – shortened lifecycle for product innovation, exploring product data to find the hidden value and real-time analytics

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June 1, 2015

Jun 01, 2015

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On the right job

Apr 01, 2015

On the right job

The global philanthropic and non-profit organisation, Wadhwani Foundation, aims to bring social changes through economic acceleration. Having proven its model in the country, the organisation now hopes to scale its initiative in India and globally by leveraging technology, building

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AN AUTHOR IN EVERY CEO

Apr 01, 2015

AN AUTHOR IN EVERY CEO

As India begins a new era of entrepreneurial boom, knowledge shared by India’s leading business leaders, CEOs and entrepreneurs, can come in very handy for younger profesionals following their footsteps. In this edition, we profile the stories of six