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Prem Sivakumaran is co-founder & CEO of Growth Mechanics, a leadership and entrepreneurship-focused business content company in India. Growth Mechanics publishes The Smart CEO, a publication focused on enabling peer-to-peer knowledge exchange among C-level executives and board members. The platform reaches over 1.2 lakh CXOs across its website, app, print publication & CEO Round Tables, and has featured on the cover India’s leading business leaders/founders from Infosys, Mindtree, Tata Sons, ICICI Bank, Biocon, Yes Bank and several others. In addition of Smart CEO, Growth Mechanics also organises the Startup50 Conference & Awards, an annual event to recognize India’s top 50 startups every year. Startup50 Alumni include Freshdesk, Oyo Rooms, Urban Ladder, Capital Float, Paperboat Beverages, among others. Growth Mechanics’ primary business model revolves around linking CXOs and Brands around engaging content and has worked with India’s leading companies including Mahindra Group, Godrej & Boyce, BASF, Airtel, Tata Docomo, Fiat, IDA Ireland, Yes Bank, Prestige Estates, Frederique Constant, Indian Terrain

Articles by Prem Sivakumaran

Prem Sivakumaran Featured in #Editors Note

Announcing The Smart CEO-Startup50 List 2015

Sep 01, 2015

I write this note, one day after the completion of The Smart CEO-Startup50 Conference & Awards, held at Taj West End in Bengaluru, on Aug 28th, 2015. We launched the event…  

Prem Sivakumaran Featured in #Cover Story

Venture capital for the selfless

Sep 01, 2015

Vidya Shah, former CFO of Edelweiss Group and now CEO of EdelGive Foundation, is channelizing all her energy to bring in a venture capital-style funding model to the non-profit sector. And, that’s not all. She wants to

Prem Sivakumaran Featured in #Special Features

A synthetic startup

Jul 01, 2015

A synthetic startup

A. Mahendran, the former Managing Director of Godrej Consumer Products, calls his new venture in the FMCG space a synthetic startup. Global Beverages & Foods Pvt. Limited (GBFPL), his new venture, has launched its first brand – Luvit – in the chocolates

Prem Sivakumaran Featured in #Cover Story

8 Unique tactics of highly successful entrepreneurs

Jul 01, 2015

8 Unique tactics of highly successful entrepreneurs

An entrepreneur’s journey is often about the never-ending pursuit of foreseeing what others do not anticipate. Based on information gathered from interviews with 1300 entrepreneurs, we’ve handpicked for you, eight unique tactics that you must consider adding

Prem Sivakumaran Featured in #Editors Note

It’s okay to step back

Jun 01, 2015

It is 5 AM in the morning and I am in the midst of wrapping up my cover story on SAP Labs India, while simultaneously thinking of a topic for my editor…  

Prem Sivakumaran Featured in #Strategy #The Magazine

Inspired by Startups

Jun 01, 2015

Dilipkumar Khandelwal, Managing Director, SAP Labs India, believes the new normal for large companies like SAP will revolve around the mindset to co-innovate with partners, embrace a startup-like culture and, most importantly, inspire people to work as if

Prem Sivakumaran Featured in #Editors Note

The power of words

Apr 01, 2015

When the Australian cricketer Richie Benaud passed away last month (April 2015), several sports journalists around the world wrote some wonderful obituaries. The one that stood out for me was headlined ‘The…  

Prem Sivakumaran Featured in #Editors Note

The role of entrepreneurship research

Mar 01, 2015

I was fortunate to attend a course on Venture Capital at ISB Hyderabad a few years back. I enrolled in this course primarily because it was to be taught by Dr. John…  

Prem Sivakumaran Featured in #Strategy #Technology - Products #Cover Story #Entrepreneurship

Think Customer capital, Not venture capital

Mar 01, 2015

Mega fund-raising rounds are certainly newsworthy and can get you atop the business press. However, London Business Professor, John Mullins, gently reminds entrepreneurs, especially in new age technology-enabled sectors, about an age old concept – that of bringing in

John Mullins technology startups

Prem Sivakumaran Featured in #Cover Story

The freshdesk story decoded

Dec 18, 2014

The freshdesk story decoded

Through a deep dive into the Freshdesk backstory, Girish Mathrubootham, founder and CEO of the cloud-based customer support software venture, explains to us the defining moments of what is now one…