Poornima Kavlekar Madhumita Prabhakar Featured in #Column
Is your kid missing? Find him at my stall
Mar 08, 2017
The author believes that there’s magic happening all around us. All we need to do is to pay attention and get inspired. Here are three real-life stories/cases of Guerrilla…
Poornima Kavlekar Madhumita Prabhakar Featured in #Cover Story
The fine art of building a cross-border business
Mar 07, 2017
Last month, 18 entrepreneurs and C-level leaders got together to brainstorm the topic of ‘going global’ at the ‘Made in Chennai’ Roundtable co-organized by Smart CEO and IDA Ireland. They…
Poornima Kavlekar Madhumita Prabhakar Featured in #Starting Up
Building a primary care brand for corporate customers
Mar 07, 2017
Founded by the former CEO of UnitedHealthcare (UHC) India, HealthAssure is building a centralised platform with an extensive network of primary care centres and insurance companies. It leverages this client base to…
Poornima Kavlekar Madhumita Prabhakar Featured in #Growth Enterprise
Oct 08, 2016
Accel & SAIF-backed Coverfox is making deft moves at keeping its platform digital-ready for the Millennial generation. It’s success strategies? Simplicity of product and platform which result in speedy…
Poornima Kavlekar Madhumita Prabhakar Featured in #Uncategorized
Shoot down ideas at your own peril!
Oct 08, 2016
The author believes ideation in outlier marketing is about being bold when proposing an idea and keeping the process going despite there being uncontrollable consequences during execution What are the three stages…
