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Articles by Divya M Chandramouli

Divya M Chandramouli Featured in #Brand Owner Summit #Industries #Marketing, Branding and Advertising

To go long; think customer, think change and think values

Dec 01, 2014

To go long; think customer, think change and think values

Iconic brands are who they are for three clear reasons; they value their customers, they are first to adapt and they live by their values

Advertising Branding Marketing Media Publishing Startup Marketing The Hindu

Divya M Chandramouli Featured in #Retail

Where luxury comes at a likeable price

Apr 01, 2011

Where luxury comes at a likeable price

In the luxury category of health spas, The Four Fountains Spa offers treatments that are surprisingly affordable without compromising on ambience or methodology used

Divya M Chandramouli Featured in #Retail

Fitness First

Apr 01, 2011

Fitness First

Prashant Talwalkar believes in seeing beyond the numbers, to understand the psyche of Indian people to create opportunities for his brand. It is this approach that has seen his family’s gym business expand to over 80 holistic fitness centres

Divya M Chandramouli Featured in #Special Features

It's all in the family

Aug 01, 2010

It's all in the family

Unity is the best strategy a family business can adopt, states expert academic Prof. Kavil Ramachandran of the Indian School of Business